While it’s always has been a major part of the revenue professional’s work, user experience has greatly risen in prominence over the last few years. That’s thanks to a variety of issues: the ad block scare, the viewability movement, rising mobile traffic, and so on. The days of haphazardly slapping…
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5:30 PM - 8:30 PM CBS Interactive 28 E 28th St, New York, NY 10016 When it comes to monetizing mobile content, progress has been slow but steady—for all the changes in the mobile space, it seems many old hindrances remain. At the same time, mobile solutions are appearing faster…
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I returned from an excellent Publisher Forum in Montreal to hear that Mic was laying off part of its editorial staff and re-focusing on creating video content—mainly to grab the sweet CPMs the come with monetizing video. I feel like I’ve heard this story many times in the last few…
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The ever-changing digital advertising ecosystem has one constant: Malware. Vigilance is the onus of every publisher. Securing the digital advertising ecosystem is easier said than done. The malware emergency du jour differs—this year’s phishing scams and scroll jacking could have been last year’s mobile redirects and app auto-installs. Meanwhile, users…
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While video advertising is still a growing revenue center for most digital publishers, much has changed over the last six years. Intriguing new formats such as outstream have allowed online publishers to additional inventory and new video distribution channels have provided content creators methods to inhabit new platforms and thus…
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(While it's fun to journey to the past... Why not sign up for the next PubForum, November 2017 in Nashville?) The AdMonsters team has successfully made it to Montreal for the 42nd Publisher Forum--which means as much as any of us has misbehaved in the past, evidently it wasn't incriminating…
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The web has always been a more visual place than the print world that preceded it, but the rise in video consumption over the last few years has really driven that point home. Mobile, desktop, whatever device you have--if there’s a screen and a wifi connection, you’ll find people watching…
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Registration for this event is now closed. (September 11, 2017, 2:30 PM) 5:30 PM — 8:30 PM Amazon Publisher Services 7 W 34th St New York, NY 10001 Is the age of the header already coming to a close? Not a chance—header integrations have just hit a new stage of…
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Download the presentation at Ad-Juster's website. 1:00 - 2:00 PM EDT For years, the digital advertising world was entranced by the potential of increasing automation, but now the pendulum is swinging back toward that human touch in ad deals. That means publishers need to revisit the best ways to manage…
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A few months back, Google announced it would be equipping an ad blocker—or something like an ad blocker, maybe more like an ad filter—into newer versions of Chrome. The new Chrome feature would filter out ads deemed overly intrusive to the user experience. At the time, Google suggested it would…
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