GDPR's arrival hasn't burned the digital world down. But it has left us with less data in an industry that runs on data, with Google still calling a lot of shots. Rob Beeler looks at where this is pointing for publishers' future.
Read MoreAdMonsters June 14, 2018 Let's Have Some Fun: Photos and Tweets From Ops 2018 Ops 2018 was a learning experience, and a deep one. But the cool thing about Ops is, we have fun with it. We pulled some of the best on-site photos and Tweets from June 4-5…
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Ops 2018 was a learning experience, and a deep one. But the cool thing about Ops is, we have fun with it. We pulled some of the best on-site photos and Tweets from June 4-5 to show you what we mean.
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In addition to providing an AI-powered tool for campaign and revenue optimization across the programmatic space, Simplaex's Rivr serves as a communication layer that could supplant the need for digital identifiers.
Read MoreAdMonsters June 7, 2018 AdMonsters Playbook: Demand Partner Evaluation and Ad Quality We listened to the conversations publishers had about how they're treating relationships with demand partners. We launched a survey for pubs to tell us more. And now!... This new playbook, developed with GeoEdge, lays out new ground…
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This year's Ops showed us there are some big ways is seems like "everything is different now" in digital media, including GDPR, data partnerships, and Facebook's role. But that means there are a lot of new strategies for digital media people to plot out. Brian LaRue tells us about what…
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Over the last few years, technological developments in the ad ecosystem have evolved to allow more publishers of varying sizes to add more demand partners into their stacks. What’s more, the economic realities digital ad marketplace have brought us to a point where integrating with more than just a few…
Read MoreAdMonsters May 31, 2018 Ops 2018: The Hour Is Nigh! Ops 2018 is right around the corner, coming June 4-5 to the Metropolitan Pavilion in NYC. While you're getting amped for six simultaneous tracks of sessions, don't snooze on these: Our midday main-room panel features Lee Brown (BuzzFeed), Keith…
Read MoreAdMonsters May 24, 2018 AdMonsters Announces the 2018 Power List Your peers have spoken, your nominations have been pored over, and now the AdMonsters 2018 Power List has been announced. We'll be honoring the 58 people who made the list, for professional excellence and influence in digital media and…
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A new TechTarget report shows branding really makes a difference in B2B campaigns. But that requires quality data—and fortunately, publishers have that. Here's another chance for pubs to make good on the value of their data.
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