AdMonsters April 9, 2020 Esports: Changing the Name of the Advertising Game With millions of people worldwide now homebound from Coronavirus and screentime increasing exponentially, for those publishers and advertisers that are willing to gamble on an industry that’s comparatively wet behind the ears, odds are esports is a…
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"More often than not, my role on a panel is that of moderator and it’s my job to ask the questions and create the narrative," says AdMonsters Chairman, Rob Beeler. A couple of weeks ago, however, I got invited to be on a panel hosted by Admiral and the Local…
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April 08, 2020 Relax the Brand Safety Crusade Coronavirus Ad Ban Eases Up Amazon Cuts Affiliates Paywalls Rise Again Recession Retrospective 4As Says Relax the Brand Safety Crusade Before most of the US was cooped up in its homes feverishly scrolling through news sites, overzealous leveraging of brand safety technology…
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With millions of people worldwide now homebound from Coronavirus and screentime increasing exponentially, for those publishers and advertisers that are willing to gamble on an industry that’s comparatively wet behind the ears, odds are esports is a winning hand. In fact, Twitch reports an increased usage of both gaming and…
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Overall, ad tech has been and will continue to be a success story, but marketers would be smart to scrutinize the parts of ad tech that may not hold up as well anymore, such as clunky products, questionable campaign measurement, and gold-plated prices. Marketers facing the pressures of even a…
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So, you’re working from home now? (Go team #WFH!) For some of us, this is simply business-as-usual, but for many more, it’s likely your first time in this situation. With this in mind, AdMonsters brought together a group of ad operations professionals to discuss the unexpected move to working from…
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So, publisher—you keep hearing that the demise of the third-party tracking cookie is going to work out in your favor… But how exactly? It’s not like marketers were in love with the third-party cookie either—marketers have long wanted a better solution, and that’s people-based marketing, OpenX and LiveIntent explained during…
Read MoreAdMonsters April 2, 2020 Essentials for Working From Home in the Time of Coronavirus So, you’re working from home now? (Go team #WFH!) For some of us, this is simply business-as-usual, but for many more, it’s likely your first time in this situation. With this in mind, AdMonsters brought…
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Publishers add more ads per page and lower their floors to capture more revenue, hoping to ride things out until higher CPMs return. Unfortunately, more ads, lower floors, and other desperate moves lead to more opportunities for bad actors to step in. And users will adopt blockers to maintain a…
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March 31, 2020 Ad Spend Not Dry Yet 💦 Vertical Spending Trends Covid-19 Force Majeure Begins Bad Actors Prey on Battered Publishers Facebook to the Rescue Ad Spend Hasn’t Dried Up Yet Publishers probably feel like they’ve been placed under quarantine by their advertisers lately, and new data from an…
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