Ad Tech is a neverending world of acronyms, alphabet soup and technical mumbo jumbo. With our handy decoder ring, AdMonsters Decoder series decodes the latest terminology to enter the ad tech lexicon. This year, everyone was most concerned about privacy regulations, methods for uncovering incremental revenue, as well as what…
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In February we launched a new newsletter called The Wrapper. We spent so much time talking bout how hot newsletters are that we decided to jump on the trend! With The Wrapper, we summarize exciting news items that catch our eyes and link them to wider developments in digital media…
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The year 2020 has been a wild ride for digital media and ad tech. It was a year of great uncertainty, overshadowed by privacy regulations like CCPA and CPRA and privacy updates being made in Google Chrome and Apple iOS. And all the while, everyone was prepping (or confused about…
Read MoreAdMonsters December 10, 2020 Privacy Prophecies from PubForum+ At this week's PubForum+, speakers drilled down into granular questions around Apple’s Identifier for Advertisers (IDFA) restrictions and Google’s sunsetting of third-party cookies, however, larger questions loomed about the potential for federal privacy regulation, the broader impact of the recently-passed Consumer…
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Editorial Director, Gavin Dunaway spoke with Evergreen Trading’s Chief Operating Officer, Mark Ordover, to gain a deeper understanding of the role Evergreen Trading plays as a media investment agency within the buy-sell relationship between marketers and media companies, as well as how they can help publishers losing spend to the…
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At this week's PubForum+, speakers drilled down into granular questions around Apple’s Identifier for Advertisers (IDFA) restrictions and Google’s sunsetting of third-party cookies, however, larger questions loomed about the potential for federal privacy regulation, the broader impact of the recently-passed Consumer Privacy Rights Act (CPRA), and more.
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December 09, 2020 Amazon Is Gunning For Google's Spot Google Launches Ad Block Attack Hashed Emails Will Not Take IDFA's Place Amazon’s 2019 Ad Spend Spree Is Still Paying Off Image sourced from eMarketer The old adage: “You have to spend money to make money,” couldn’t have worked out any…
Read MoreAdMonsters December 3, 2020 Pubs Want More Financial Assurances From SSPs As we move closer to the end of Q4, pubs are experiencing a rebound of sorts but it hasn't halted their concerns about payments. Pubs are looking for assurances (and insurance) from their SSP partners that they won’t…
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As we move closer to the end of Q4, pubs are experiencing a rebound of sorts but it hasn't halted their concerns about payments. Pubs are looking for assurances (and insurance) from their SSP partners that they won’t be left holding the bag when a default happens along the chain…
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We chatted with AdLedger's Executive Director, Christiana Cacciapuoti, to learn more about the problems that CryptoRTB solves in the supply chain, how it benefits both sellers and buyers, how it differs from ads.cert, and the results of tests using the protocol that prove that blockchain-based solutions can accommodate the speed…
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