Event Details Attendance is open to individuals employed by European online media publishing companies and advertising networks, whose roles focus on online advertising operations and/or advertising technology. If you are already an AdMonsters member, please visit your user profile to sign up for the conference once registration is open. If…
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What is AdMonsters? ? AdMonsters Europe • Registration • Sponsorship • Agenda What is AdMonsters? Founded in 1999, AdMonsters is an independent professional association for senior leaders of advertising technology and advertising operations in online publishing. AdMonsters has hosted eight bi-annual conferences to date in the US, and AdMonsters IX…
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Leadership Forum US VIII AdMonsters Leadership Forum, held twice a year, brings together the most senior members from across the online ad operations community for a day of workshops, member-led presentations, and peer-certified best practice recommendations. This forum is truly a meeting of the minds for those leading operations…
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see also: sponsorship — agenda — Leadership Forum Overview Leadership Forum US VII will be held 2009-04-16 Leadership Forum US VII AdMonsters Leadership Forum, held twice a year, brings together the most senior members of the online ad operations community for a day of workshops, member-led presentations, and peer-certified best…
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see also: sponsorship — agenda — Leadership Forum Overview Leadership Forum US VI will be held 2008-09-25 Leadership Forum US VI AdMonsters Leadership Forum, held twice a year, brings together the most senior members of the online ad operations community for a day of workshops, member-led presentations, and peer-certified best…
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see also: sponsorship — agenda — Leadership Forum Overview Leadership Forum US V will be held 2008-04-17 Leadership Forum US V AdMonsters Leadership Forum, held twice a year, brings together the most senior members of the online ad operations community for a day of workshops, member-led presentations, and peer-certified best…
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Sweeping generalization time: Publishers focus direct sales efforts on maintaining a $20 CPM and when they can't sell it, throw those impressions to remnant networks and hope they get a $1 CPM for it. As I said, it's a sweeping generalization, but most publishers continue to struggle with getting CPMs…
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Peter Naylor, SVP of NBC Universal referenced John Lennon's lyrics "Nobody told me there'd be days like these" during his keynote presentation at AdMonsters' 20th Publisher Forum in New Orleans last week. The fact that we are in uncharted waters certainly permeated the entire event, but everyone was focused on…
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By the time publishers are seriously considering contract management services, they have experienced such operational pain that they are ready to do the proverbial “head nod”. In other words, as an organization they acknowledge the need WITHOUT understanding the implications on operations and workflow. In order to successfully launch contract…
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Nick Denton, CEO of Gawker Media, has his own take on what online ad spend will look like in 2009 and it's not pretty. It's a compelling argument and gloomier than anything else I've read. But with this bad news, Denton also provides a plan - something most ad spend…
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