On Wednesday I attended the Brightcove Video Monetization Summit. After a brief geeky starstruck moment - seeing Brightcove CEO Jeremy Allaire (formerly of Allaire and Macromedia) in person and resisting the urge to scream "I LOVE COLDFUSION" at him - I settled in for a long day of video learning.…
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According to the Bain Study “Building Brands Online”, in the next 3 years, brand marketers will spend close to 40% of their budget on cross-platform campaigns (up from roughly 25%). That’s about $52,000,000,000 being spent on cross platform campaigns in the near future. Unless you start making changes in your…
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I hope everyone who attended the US Leadership Forum in New York this past week found it enjoyable and valuable. As always I was in awe of being surrounded by so many smart people. Events such as the Leadership Forum are such a great way to not only learn from…
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Editor's Note: This post originally appeared on Mike On Ads.So much of our time these days is spent talking about all the new features & capabilities that people are building into their adserving platforms. One component often neglected in these conversations is scalability.A hypothetical ad startupHere’s a pretty typical story.…
Read MoreNew YorkSeptember 30, 2010 OPS is for online advertising leaders. tackle the big issues and learn to leverage operations for increased profitability. About OPS "Unique and relevant to decision makers in Ad Operations" The fourth quarter of 2009 was the largest quarter on record for online marketing. Spending reached…
Read MoreAn AdMonsters / Life is Art Foundation Special EventDo You Want Gold?AdMonsters is delighted to announce that we are sponsoring a unique celebration dinner and art feast with KKProjects | Life Is Art Foundation, Thursday April 15 in New York following our Leadership Forum event. KKProjects | Life Is Art Foundation is producing…
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Editor's note: Originally posted on the Operative Blog.That seems to be the latest measurement buzz word. Now…let me ask in a different way. Can your Ad Sales and Ad Ops teams scale to achieve the NEW technical demands of media buyers?In 2010, digital publishers in the US and Europe that are…
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Despite a troubling economic climate for the advertising industry as a whole, 2010 is poised to be a banner year for online display advertising. Courtesy of a host of innovative data driven targeting innovations from companies like BlueKai and eXelate we can increasingly deliver on the promise of the “right…
Read MoreJuly 6, 2010 Altitude, Millbank, London Event Updates & News Keynote Speaker Confirmed: Sacha Berlik, Co-founder & CEO of Mexad, "Does Sales Exist in a Data-Driven Marketplace" Session confirmed: Matt Whaley, Director at Jemm Media, "Network Transparency: What Everyone Can See" It is the era of ad networks! From the…
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I had the pleasure of attending the AdMeld Partner Forum today at the Time Warner Center. It was an Advertising.com reunion with current and past employee galore. Alums have scattered to the wind and they represented probably a dozen companies.Twitter was hot with some great nuggets from the panels.Kicking it…
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