AdMonsters April 2, 2020 Essentials for Working From Home in the Time of Coronavirus So, you’re working from home now? (Go team #WFH!) For some of us, this is simply business-as-usual, but for many more, it’s likely your first time in this situation. With this in mind, AdMonsters brought…
Read MoreAdMonsters March 27, 2020 PubForum Video: Keynote Jessica B. Lee, Loeb & Loeb, Getting Digital Media and Advertising Ready For CCPA The first CCPA Class Action was filed against clothing retailer Hanna Andersson and Salesforce and California's Attorney General has modified proposed regulations. And still, CCPA remains just as…
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March 25, 2020 Coronavirus’ Media Fallout What Are Brand Marketers Thinking? Safari ITP Update 🛑🍪 Taxing Ad Tech: NY's Up Next Sliding Programmatic Fees Coronavirus’ Media Fallout Spreads Source: Yieldbird We hope all of you are keeping your distance and enjoying this newsletter on the hottest news from home. It…
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Self-service ad operations and media sales is really trending right now—Spotify, Hulu and Hearst are all doing it. At the recent PubForum in Santa Monica, Peo Persson, Co-Founder and CPO, DanAds, talked about the latest self-service ad operations and showcased how it could make publisher’s lives a little easier. We…
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Coronavirus is hurdling toward a distressing crossroads. Even though people are more active online than probably ever before, many publishers can’t monetize the traffic because they can’t draw advertiser spend. All the data suggests publishers are going to have a hard time waiting this out till the advertising faucets turn…
Read MoreAdMonsters March 20, 2020 PubForum Video: Keynote Jamie Gutfreund, Special Advisor at SuperAwesome 50th Publisher Forum Keynote Jamie Gutfreund came to AdMonsters with an interesting idea—she's currently a special advisor for SuperAwesome, which specializes in "kidtech" that enables brands to safely engage with younger audiences... You know, the ones…
Read MoreAdMonsters March 13, 2020 How Publishers Can Boost Direct-Sold Revenue With Ad-Juster's Competitive Benchmark Tool, FlowIQ After years of playing guessing games about the competitive strengths and weaknesses of their direct-sold advertising, publishers now have a way to compare their individual performance against others in the industry with Ad-Juster's…
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Part I of our overview of Reach and Frequency in the emerging Digital T/V landscape will cover the basics of the media planning and buying formula that has served as a key analytical tool even before television converged with digital video to become T/V (Television/Video). We'll also look closely at…
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After years of playing guessing games about the competitive strengths and weaknesses of their direct-sold advertising, publishers now have a way to compare their individual performance against others in the industry with Ad-Juster's FlowIQ Benchmark solution. We spoke with Dan Lawton, Ad-Juster's CMO & CBDO, to learn more about how…
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Back in 2018, there was a lot of hype about blockchain saving advertising and Senior Editor Lynne d Johnson was riding the wave—high. Now that the hype is over, there are actually quite a few projects proving every day that blockchain and related technologies like cryptography and permissioned ledgers can…
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