AdMonsters July 23, 2020 Demystifying Identity In this wide-ranging though highly in-depth conversation, LiveRamp SVP and Head of Publishers JasonWhite breaks down how identity works in a highly digestible fashion. He also dives into messaging consumers, how LiveRamp helps publishers identify and increase their authenticated traffic, whether brand marketers…
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For the last couple of years, the financial services category has lead in digital ad spend and during the pandemic, even when loads of people are out of work, it seems to be no different. Senior Editor Lynne d Johnson spoke with Rachel Tuffney, EVP, Dianomi, an advertising platform for…
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Powered by: July 21, 2020 Amazon Drops Fees When Going Through Its DSP AVOD Opportunities Aplenty IAB TCF 2.0: Considerations CCPA 2.0 Is Gunning For Ad Tech Advertisers Fly Non-Stop Programmatic and Save The now-infamous ISBA study has many marketers wondering where that mysterious and unaccounted-for 15% of their…
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In this wide-ranging though highly in-depth conversation, LiveRamp SVP and Head of Publishers White breaks down how identity works in a highly digestible fashion. He also dives into messaging consumers, how LiveRamp helps publishers identify and increase their authenticated traffic, whether brand marketers are getting on the identity train, and…
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AdMonsters July 16, 2020 Sellers Need Buy-Side Transparency Transparency concerns have long plagued open advertising markets, scaring away participants on the buy and sell-side of open real-time bidding advertising transactions. The buy-side has ads.txt and sellers.json. Unfortunately, sell-side participants—publishers—often have difficulty obtaining basic levels of transparency in reverse when…
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Current conditions are presenting publishers with a unique conundrum. There are huge traffic spikes offering an opportunity to super-size digital media monetization. But to harness it, they must first tackle the COVID-19 disruption to advertising budgets and their internal resources. We spoke with Ivan Ivanov, COO, PubGalaxy, about what publishers…
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July 14, 2020 It's Not a Recovery—But It's Something SMBs Can't Leave Facebook Alone CCPA's Facebook Challenges Peacock Walled Garden Plans Get Blocked Don’t Call It a Comeback—Yet Ad spend may have begun slowly trickling through the programmatic pipes starting in May, but beleaguered advertisers aren’t at all hopeful that…
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Gearing up to our upcoming webinar with Powerinbox—Multichannel Messaging Made Easy, where we'll dive into the key elements of a successful cross-platform messaging strategy, as well as what technology will bring it to life—we caught up with Powerinbox CEO, Jeff Kupietzky to talk about why marketers and publishers struggle with…
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Transparency concerns have long plagued open advertising markets, scaring away participants on the buy and sell-side of open real-time bidding advertising transactions. The buy-side has ads.txt and sellers.json. Unfortunately, sell-side participants—publishers—often have difficulty obtaining basic levels of transparency in reverse when using header bidding tools to extend demand.
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In the wake of the ISBA Programmatic Supply Chain Transparency Study, there was immediate focus on who was most adversely affected, as well as the mysterious unknown delta. While these are interesting data points, MightyHive's Head of Media Activation, Rachel Adams, was taken aback by another issue—how difficult it was…
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