Conversations about the impact of heavy ads on load times and the end-user experience are nothing new to the digital publishing industry. Still, many in the business were caught off guard in Fall 2020 when Google Chrome launched Heavy Ad Intervention (HAI) to identify and block ads from the Chrome…
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How will publishers make money in a cookieless world? Should publishers be worried about UID and FloC? What is VRM and will it bring home revenue? In a recent AdMonsters webinar with Admiral, publishers discussed the use of VRM (visitor relationship management) and ways publishers can prepare for UID (universal…
Read MoreAdMonsters June 3, 2021 Many Brands, One Platform: How Penske Media Corp Drives Revenue & Scale with a Centralized Ad Stack What’s the secret to keeping the impressions flowing smoothly (without driving everyone insane)? A centralized revenue technology stack that encompasses everything from yield optimization, to forecasting, to site performance…
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1:00 PM ET How are marketers and publishers preparing for a post-cookie world? Lotame commissioned a survey of over 1,000 marketers and publishers across the globe to find out. In this webinar, Alexandra Theriault, Lotame’s Chief Customer Officer, will present key survey findings from "Beyond the Cookie: The Future of…
Read MoreAdMonsters May 27, 2021 Top of Publishers’ Minds: Centralized Rev Ops And Data Leakage How do publishers centralize vendor management? What are their biggest challenges in developing a revenue strategy across multiple brands and sites? These questions, along with how publishers are preparing for a post-cookie world, were discussed…
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It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. But unfortunately, there never seems to be enough time to cover all of the intricacies that go along with determining whether outsourcing is right for…
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How do publishers centralize vendor management? What are their biggest challenges in developing a revenue strategy across multiple brands and sites? These, along with how publishers are preparing for a post-cookie world, were discussed during a recent Think Tank hosted with The Media Trust.
Read MoreAdMonsters May 20, 2021 Launch and Hone your Regwall Strategy Now...Full Stop One thing is certain, Relationships = Revenue. From registration walls to unlocking adblock users, to diversifying revenue with subscriptions, there are clear-cut steps that publishers can take now to collect first-party data and build relationships in preparation…
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With impression data pulled directly from Google Ad Manager over the course of 2020 — including transaction trends, global viewership insights, and even details about live streaming performance — Google Ad Manager's Session on Advanced TV at our recent PubForum Virtual didn’t disappoint. It also covered some best practices for…
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One thing is certain, Relationships = Revenue. From registration walls to unlocking adblock users, to diversifying revenue with subscriptions, there are clear-cut steps that publishers can take now to collect first-party data and build relationships in preparation for the future. We spoke with Dan Rua, CEO of Admiral: The Visitor…
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