In a cookieless, privacy-centric future, you need to focus on first-party data. But focusing on first-party data is a broad statement that can easily leave you asking what exactly does that mean we should do? There are 6 steps to making sure your organization is able not only to function…
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August 17, 2021 NY Times Goes All in on Newsletters User-Agent String Deprecation Delayed, But Soon NPR Debuts Real-Time Diversity Tracker NYT Goes All in on Tiered Newsletters Image sourced from the NYTimes The New York Times is banking on newsletters to continue elevating its subscriber base. Approximately one-third of…
Read MoreAdMonsters August 12, 2021 The Power of First-Party Data Beyond Direct Segment Monetization: A Conversation With Fandom's Mike Racic We spoke with Mike Racic, Global Head of Programmatic and Data, Fandom, about the importance of turning users into consumers or fans, working with the right partners on robust identity…
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Despite the FLoC origin trial limitations, we learned a fair amount about how FLoC might work in the future such as how many cohorts there might be (34 Thousand), how many users would be in a Cohort (at least 2K Synced users), and how often the Cohort is calculated (every…
Read MoreAdMonsters August 6, 2021 How Publishers Can Become Masters of Their First-Party Data Without a cookie reprieve, digital advertising and media monetization will most likely rely on a number of alternatives going forward, and first-party data, in particular, will be key to any future strategies. Harnessing first-party data at…
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Without a cookie reprieve, digital advertising and media monetization will most likely rely on a number of alternatives going forward, and first-party data, in particular, will be key to any future strategies. Harnessing first-party data at scale will ensure marketers can keep delivering relevant and engaging ads across the web…
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Congratulations. You’ve been charged with deciding which Order Management System (OMS) will serve as the backbone of your advertising business. Yes, it will be a lot of work. Yes, you still have to do your day job. And yes, it’s usually a thankless task. But it’s also an incredible opportunity.…
Read MoreAdMonsters July 29, 2021 Chrome Releases Privacy Sandbox Timeline; Still Not Supporting ID Alternatives Google released the timeline for the Privacy Sandbox and is finally bidding adieu to third-party cookies in 2023— maybe it's for real this time. This estimated timeline is based on origin trials, Privacy Sandbox use…
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The Tech Lab's Open Source Initiative will make the code and guidelines of ad tech projects — like UID 2's Open Source ID framework, proof of concept libraries for implementing authenticated connections using Ads.cert, and brand suitability test benchmarks — available to everyone, all in one place.
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Google released the timeline for the Privacy Sandbox and is finally bidding adieu to third-party cookies in 2023— maybe it's for real this time. This estimated timeline is based on origin trials, Privacy Sandbox use cases, readiness at scale, and ending support for third-party cookies. Chrome will continue to update…
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