AdMonsters May 11, 2023 Emodo SSP Survey Says Marketers Crave Innovation Supply Side Platforms are an integral part of the Real-Time Bidding process. They enable publishers to sell inventory at scale to fill available inventory and ensure they maximize the revenue from impressions.The status quo for SSP protocol is…
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The status quo for SSP protocol is no longer working. According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs.
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During his keynote, “How AI is Reshaping Media Buying and Selling,” at the AdMonsters Ops Conference, Mark Sturino, VP, Data and Analytics, Good Apple will share how media agencies and publishers can best incorporate AI to solve challenges from ad effectiveness and consumer engagement to brand safety and cross-device targeting.
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The Trade Desk must build ad products that can buy ads on e-commerce websites and successfully pitch advertisers to use The Trade Desk to get a large chunk of the e-commerce spend.
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With a career covering the gamut of every aspect of ad tech, Glenda Bautista-Baker, Senior Director of Product, PMC, is a shapeshifter of sorts. Whether it's the sales side, product, or data analytics, Glenda developed a bird-eye view of the ecosystem. This experience has made her a unique problem-solver. In honor…
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Datavant's irreversible, encrypted "tokens" will help TransUnion match de-identified patient demographic data with healthcare clients' first-party and licensed third-party data.
Read MoreAdMonsters May 4, 2023 Decision Makers Say Visual Communication Helps Drive Business So what do business leaders think about visual communication’s role in driving business efficiency, audience engagement and recruitment efforts. We looked at Canva's Visual Economy Report, which revealed some thought-provoking insights about industry leaders' perspectives of visual…
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"BuzzFeed News was a social media ecosystem company, and the ecosystem went away," said a former BuzzFeed exec. "HuffPost was a pre-social media company that BuzzFeed eclipsed in the social media age. And then as social media goes away, the tide comes out, but HuffPost is still kind of there…
Read MoreAdMonsters February 23, 2023 What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer The digital advertising business moves at such a fast clip that it’s difficult for anyone to keep up with emerging trends. For this reason, AdMonsters sits down with thought leaders within the…
Read MoreAdMonsters March 23, 2023 The Many Benefits of First-party, Consent-based Advertising: Q&A with Arshdeep Sood, OneTrust's Strategic Solutions Engineer Ahead of our upcoming webinar led by Strategic Solutions Engineer for OneTrust, Arshdeep Sood, we chatted with Sood about ever-changing privacy regulations, consent-based advertising, and what publishers need to know…
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