According to Kantar's "Brand Inclusion Index," there are still huge financial advantages to putting DEI&B at the forefront. Black, Latinx, and AAPI consumers have the third largest economy, with over $5.2 trillion at stake. Who is silly enough to miss out on that? At the end of the day, the…
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At PubForum Coronado, Jon Roberts told attendees don't be afraid to take risks and try new things. We see this through Roberts’ unique career journey and his assistance in shifting Dotdash Meredith to focus on improving user experience instead of bombarding users with ads.
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From reading this news, it's clear that Amazon doesn't yet know what its SSP will do. The job listings make it clear that candidates will have wide-ranging freedom to reimagine a new world and to pioneer novel experiences for publishers to sell video, audio, and display ads.
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Too many brands have only cast their focus inward when it comes to sustainability, diversity and inclusion, and purpose. And that's a massive missed opportunity. Purpose-driven organizations grow three times faster, on average, than non-purpose-driven ones, and 82 percent of consumers are making purchase decisions with purpose in mind. Today, tying…
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Over the past few years, we’ve seen a pivot towards AVOD as consumers reduced the number of paid subscriptions to streaming services once lockdown orders were lifted. Without new content, will consumers have an incentive to tune in, or will they move on to other activities, resulting in less inventory…
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Janes is a veteran in ad tech. Along with his Head of Product role at AdButler, he is a member of the Acceptable Ads Committee and multiple IAB Councils. Recently, he sat down with AdMonsters to talk about the importance of direct relationships between publishers and buyers and how to…
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To reduce carbon footprint effectively, businesses need first to measure their carbon impact as it stands. There are several solutions to measure your company’s carbon footprint, just as many companies offer these kinds of solutions. When considering your impact on events, many of these carbon costs are costs you don’t…
Read MoreAdMonsters August 11, 2023 Musings on the Bloated Supply Chain All of the bloat in the supply chain has been caused by a lack of understanding that the internet and any website is an ecosystem. We have been building the web ecosystem in silos not realizing that when we…
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Made For Advertising (MFA) sites are becoming more of a problem for the ad tech industry as they increase in prevalence. Currently, MFA sites account for at least one in five online impressions, consuming 15% of global programmatic ad spend and generating 26% more carbon waste than legitimate publisher sites.
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All of the bloat in the supply chain has been caused by a lack of understanding that the internet and any website is an ecosystem. We have been building the web ecosystem in silos not realizing that when we make changes in one place it has an impact on the others.
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