Strong LeadershipWhen I was first hired to be a traffic manager in 1998, founding the ad ops department for Mail.com, in the interview my hiring manager said, "We don't want a 'yes' man." What did she mean by that? Ad Operations workers are generally analytical and technical people, and most…
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Ad Operations is the most widely used name for the department in a company that manages the advertising closed by account managers or sales reps.Fundamentally, Ad Operations is a team of ad traffic managers, although the overall team description is (or should be) more than just managing ads. These are…
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At many publishers there is a distinct line between the Product team and Ad Operations team. Product is focused on developing cutting edge, revenue generating formats that are desirable by agencies and advertisers, while AdOps is focused on executing timely, high quality campaigns. While the skill sets required of these…
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A few weeks ago, DM2PRO.com, in collaboration with Operative, asked AdMonsters to help reach out to our community of ad ops professionals to complete a survey on the issues facing Ad Operations. Mike Leo and Lorne Brown from Operative presented the results of that survey at DPAC a couple of…
Read MoreWatch Professor David Crystal's keynote presentation from the EU Publisher Forum in Barcelona, Spain: Professor David Crystal is a prolific writer, editor, lecturer and broadcaster who divides his time between work on language and on internet applications. His recent publications include Language and the Internet (2006) and Txtng the Gr8…
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Edward Montes will be presenting a keynote address When will Online Advertising Evolve? at OPS US in New York on September 30, 2010. In advance of the event we talked him a few questions about the evolution of online advertising.Q: Please tell us a bit about what you are doing…
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In advance of the EU Network Ops Forum we asked keynote speaker Sacha Berlik of Mexad a few questions about the new data driven marketplace.Q: Can you tell us about Mexad and what role the company has in the industry?SB: Mexad’s core team are made up of Ad Exchange Veterans…
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Maybe the title of the post is hyperbolic but at least this idea could put a big dent in their agency revenues.Note: these are my thoughts, not necessarily reflected of my employer.We talk about agencies having a digital backbone. Yet, for the most part, the technologies are licensed. For today’s…
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Jennifer Witt, Director of North American Ad Operations for Adconion Media Group, will be leading a session at the US Network Operations Forum on third party data providers. In advance of the conference we asked her a few questions about data collection and verification.Q: Please tell us a little bit…
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Editor's Note: As your business evolves and changes so should your revenue and operations tools. You may find it makes sense to upgrade or switch your tools. This will lead to the dreaded ad server migration. Neil Rigby, Head of Operations at Associated Newspapers Ltd. recently compiled some tips on…
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