Do you hear that sound? If you listen closely, you can hear dry erasers swiping whiteboards in conference rooms all over the globe. In each one, a digital tech company’s CEO and CMO are trying to push their ‘unique’ proposition to the advertising landscape by condensing its title into a…
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In light of the big “day of action” by Occupy Wall Street last Tuesday, I thought it was an appropriate time to talk about a common theme of the protests: jobs. Over and over again we hear the chants of “jobs for the 99%.”However, the positions of the protesters stand…
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How does your group respond when a fastball project/request comes in and needs to be dealt with immediately? Do you take the kiddie soccer approach of everyone swarming the ball, or do you have someone on point whose role is to grab the ball (project), move it forward and get…
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For digital media to work, advertisers need to reach and positively engage consumers. There are billions of Internet-connected devices connecting every corner of the world so reach certainly isn’t the issue.The challenge is this: how do we as an industry parlay that massive reach into positive impact? Without the current…
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Monsters Mobilize!I thought of that about three weeks ago and it's been burning to get out ever since.Phew, ok that's out of the way. Welcome to the OPS Mobile NY Live Blog coming to you direct from a somewhat overcast Soho, NY City.Stay tuned for a day of industry leaders,…
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We're very close to kick-off here at OPS Week NY. Some of the brightest minds in the digital ad space are currently milling through the doorway into the impressive space that is 82 Mercer right in the heart of Soho.Looks like we're all set for a day of stellar peer…
Read MoreAdMonsters Southeast Asia Members Dinner - 17 May 2012OverviewThe famous AdMonsters Dinners are coming to Singapore for the first time on May 17th!To provide continuity and foster ongoing relationships among our members between our bi-annual conferences, AdMonsters hosts regular Members Dinner events in cities around the World. AdMonsters dinners are…
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With two days (!) left until AdMonsters OPS Mobile, we caught up with one of our keynote speakers, Michael Nicholas, Chief Strategy Officer at Roundarch Isobar, to get a sneak peek of his presentation. Michael will be discussing how tangible digital design is poised to revolutionize the way we use…
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They say it will be a love fest, but we're all secretly hoping for a round of sparring – on Wednesday, April 18 at OPS Markets in New York, Matt Barash, digital media adviser and entreprenuer previously seen at Forbes and Fox Audience Network, will join pal JR Randall, Director…
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Digital media leaders from Neo@Ogilvy, ITV, this fluid world, and others headline two full days of leadership sessions at the first OPS Week London. Accelerate profit growth through OPS. SpeakerLineup Fru Hazlitt Managing Director, Commercial & Online, ITV Richard Wheaton Managing Director, Neo@Ogilvy Russell Buckley Chief Marketing Officer, Eagle Eye…
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