Bain and Co. is getting a bad rap. There it is, I’ve said it. Might not be the coolest thing to say these days, but if you’re in the digital marketing, commerce or measurement business, you’re in a business that Bain has very positively affected. It’s time for the media…
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The world is glued to the Summer Olympics action in London, gazing in wonder as competitors put the human body and spirit to the test. Of course, while these athletes have poured hellacious amounts of blood, sweat and tears into training for this moment – but could they meet the…
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In previous posts here on AdMonsters I introduced the notion of "audience efficiency’ in targeting and shared some key findings about third-party data from more than 200 client studies. But what does it mean directly for advertisers and their first-party data? Does efficiency vary between industries and between advertisers in…
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When I first heard about second screen companion app Squawka I could barely contain my excitement. As a football (ahem soccer) enthusiast I've always been keen on the stat side of the game and Squawka looks set to be a stat monkey's dream. I sat down with the CEO & co-founder to…
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Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that.We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I…
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Before he speaks on diversifying media mix to boost video revenue at AdMonsters SE Asia on Aug. 2, we caught up with Steven Jones, Chief Strategy and Operations Officer for AdoTube, to get his thoughts on the biggest digital video challenges in Southeast Asia.What is the one thing you think…
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Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right…
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How many people here were involved in cross-platform video 10 years ago?We had just a few media platforms there were a few thousand channel choices, and nearly all media was consumed on a linear basis.Now, media is also consumed on an on-demand basis through a multitude of media platforms and…
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There is so much noise around the ePrivacy Directive in the marketplace that at times it can feel as though everyone has a different plan for how to come into compliance. In reality, compliance approaches only seem complicated when they are based on short-term improvements that fall short of the…
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AdMonsters started in 1999 with our first Publisher Forum - back then these were known simply as AdMonsters - and even though we now put on events covering a number of different topics in the ad operations space this remains our flagship conference for online publishers.The focus of this year's…
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