Fall is the time of year when brands invest in targeting students and families online. For one, advertisers have started to analyze the effectiveness of their back-to-school campaigns, especially when online shopping activity is on the upswing. In addition, smart brands are using the results of back-to-school campaigns to modify…
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Coming to you live from New York, it's the AdMonsters OPS NY Live Blog! Advertising Week may be coming to a close, but it's not over yet. Stay tuned as we capture our lively agenda, covering digital strategy from the multi-screen experience to programmatic premium and beyond. 9:00 Rob Beeler kicks…
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Jason Kelly has been around a few blocks – and we mean that in the nicest way possible. Following his ascent to the role of CEO for the globally expanding buying platform Sociomantic, we caught up with him to talk about his journeys to just about every corner of the…
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New global partnership provides unique, robust and pragmatic consulting solutions for digital media companies. New York (October 1, 2012) – AdMonsters, the global professional community and source of strategic insight for digital advertising operations, technology and strategy announced today a new partnership with Acceleration, the leading digital marketing technology services and…
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Making Big Money in Mobile With nearly 110 million mobile smartphone subscribers and 30 million tablet users in the US, consumers are accessing content anytime, anywhere. As this trend continues, every publisher invested in mobile needs a monetization strategy for their mobile initiatives. Learn how you can convert your mobile…
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In Madrona's last post at AdMonsters, we highlighted how you can set up Salesforce to forecast media sales. This article builds on that approach and adds a technique to blend data from the ad server to get a true all-up revenue forecast.Revenue Forecasting Is More Than Just Tracking SalesRevenue forecasting…
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The press has lately been wall to wall with revelations about the emergent ‘data economy.’ True, we have the means to collect a wide variety of data from a variety of consumers in every industry, but that alone isn’t enough to spurn a data ‘revolution.’ Numbers alone are just numbers.…
Read MoreAnyone who has been working in mobile advertising for any significant amount of time could easily count enough ‘revolutions,’ ‘Year(s) of Mobile,’ or 2.0 moments to need both hands. For the most part, these innovations and moments have resulted in stunning capabilities but very little ROI growth. This is because…
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I’ve been asked by several publishers what I think about viewable impressions. While there has been lots of press extolling its virtues and equal amounts of questions and concerns about the implications, there hasn’t been a realistic discussion of how to manage the pricing of viewable impressions (VI). A core selling…
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To energize the crowd at Adap.tv's inaugural Adapt Conference, CEO, cofounder and emcee Amir Ashkenazi asked all buy side representatives – be they agency, DSP or brand people – to stand up. After that group rose, he beckoned all supply siders in the room to get on their feet. With…
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