Did you miss Monday's webcast? Not to worry, you can watch a recording of the webinar online right now. Traffic spikes. Mobile impressions. New revenue streams. Tech complexity. Amidst a sea of constantly fluctuating and evolving factors, scale is always on the minds of Ad Operations leaders, yet the path…
Read MoreThe 8 Meter Media Media Finance Summit is an offsite summit-style conference for senior leaders from digital media finance and billing teams, brought to you by the creators of the AdMonsters Publisher Forum.
Read More
“TV is an immovable object, mobile is an unstoppable force,” suggested Rob Beeler, Content Czar.A strong opening is essential to a great event, and the content team was having trouble wrapping the myriad topics within the OPS TV/OPS Mobile agenda (Thursday, July 18 at Chelsea Piers in NYC) into a…
Read More
Click Here to Take the 2013 AdMonsters Ad Ops Salary Survey.Our 2013 AdMonsters Ad Operations Salary Survey is now open, and we want your input as we seek to compile a comprehensive record of all the job categories, job roles, titles and salaries that together comprise the ad operations industry.Each…
Read More
“No transparency!” must be the most common complaint around the RTB space. Buyers feel short-shifted in terms their ability to get insight into the inventory they’re purchasing while publishers are concerned with the advertisers grabbing their stock for cheap and the quality of the creative coming through the pipes. Oh,…
Read More
To my knowledge no one goes into ad operations to practice law. It was certainly the last thing on my mind when I started back in 1999, but I quickly found myself having to navigate T&Cs, IOs and the occasional client-signed PowerPoint slide printout. As if that wasn’t tough enough,…
Read More
Malvertising, defined as the use of online advertising to spread malicious software (aka “malware”), is a damaging occurrence in online advertising. A malicious advertisement is one that is able to infect a user’s computer with malware. Malvertising tends to be rare in frequency, but its consequences can be destructive; publishers…
Read More
Second-screen and companion viewing isn’t a new phenomenon per se. Television viewers are quite accustomed to diverting their attention throughout broadcasts. And even before the proliferation of TV companion apps such as Zeebox, Viggle and GetGlue, viewers often Googled or Wikipedia-d content pertinent to what they were watching on screen.…
Read More
The headline that likely best sums up Yahoo’s acquisition of Tumblr comes from an unlikely source: “Yahoo Back On Top After Purchasing Millions Of 13-Year-Old Girls’ Blogs,” blasted The Onion.Snicker all you want (I did!), but basically Yahoo just spent $1.1 billion on a younger audience to bolster the aging…
Read More
For the first time in history, the UM Ad Ops team is getting a summer intern. Apparently, there are a lot of mundane and basic tasks associated with Operations (who knew!), and our team will be able to push those tasks onto the intern for the next 2 ½ months.…
Read More