As demand among buyers for quality video inventory has risen, so have the channels for transacting on video--programmatic video, video private marketplaces, programmatic TV. At the same time, so have the platforms into which advertisers feel enthusiastic about buying video inventory, with in-demand media bursting into outstream, mobile and other…
Read More
Have you heard of header tags? Of course, you have – even ops people living under rocks have been inundated with tales of header tags, and it’s quickly become the new norm for programmatic-focused publishers. However, the tech is not without its controversies: while proponents claim header tags establish fairer…
Read More
If you want to hear about real-life examples of how a historic, trusted but largely regional publication can adapt to and thrive in digital, Ray Faust is one of those people you’d want to talk to. The VP, National and Emerging Sales at the Star Tribune Media Company helped lead…
Read More
Just what is the state of ad ops? It’s complicated. Literally. As AdMonsters Publisher Rob Beeler suggests in his executive summary to the State of Ad Ops 2015 (sponsored by Sizmek), complexity is more foe to a digital publisher than competing sites. Indeed, that’s why digital pubs are willing to…
Read More
The crowd is re-assembling at Estancia La Jolla on this, the second day of AdMonsters Publisher Forum 37 (you can check out the liveblog for the first day here -- there was a lot going on). We had a packed day yesterday, with some excellent discussions and a ton of…
Read More
As consumers of digital media, the connected device revolution has been a wonder, giving users the ability to experience the entire Internet virtually whenever, wherever and on whatever they choose. For digital publishers, it's been a bit more of a pain. Publisher audiences are consuming content on a wealth of…
Read More
Looks like the AdMonsters editorial team chose just the right moment to get out of cloudy, autumnal New York City, and the right destination. La Jolla, CA is about as sunny and warm as any travel agent would want us to believe. These are prime conditions for AdMonsters Publisher Forum…
Read More
We’re two months past Sept. 1, the date when Google Chrome started detecting and pausing any Flash content it deemed “unimportant” to a page’s main content — in other words, Flash ads. Mozilla’s own Flash-blocking practices preceded Chrome’s, in practice. And yet, not only has the internet not broken itself,…
Read More
There’s a curious thing about DMPs: Publishers generally understand it’s a good idea for them to be aligned with one. A DMP is supposed to help publishers get the most value for their proprietary data, and to pass along the value of its audience extension capabilities to advertisers. But at…
Read More
The scourge of digital advertising! The killer of revenue! The savior of our industry!Most supply-siders (perhaps grudgingly) will agree with the digital media masses that consider viewability a good thing for the industry. In a perfect world, advertisers would only be charged for ads that were seen; as the most…
Read More