AdMonsters October 31, 2019 The Great Migration: Major TV Players Moving to Branded Streaming—Here's What it Means For the Ad Ecosystem The streaming wars are really heating up. While Netflix maintains its stronghold—significantly increasing subscribers in Q3—analysts predict that most subscribers will hang on, with some opting to become multi-streaming…
Read MoreAdMonsters October 17, 2019 CCPA: Costly Confusion for Publishers and Advertisers—A Conversation With David J. Moore, CEO, BritePool While California’s Attorney General Xavier Becerra has released his guide for how companies should comply with CCPA and Governor Gavin Newsom signed seven amendments providing more clarity around the regulation, studies…
Read MoreAdMonsters October 10, 2019 Chasing Down the Runaway Media Sales Train Life comes at you fast—in no area is that truer than media sales. As a guide to keep pace with this runaway train, CloudSense has assembled “The Modern Media Executive’s Playbook,” which lays out not only the fallout from fragmented…
Read MoreAdMonsters October 3, 2019 Ad Quality Climbs the Ladder as Clean.io Syncs Deal With Xandr The question long asked at AdMonsters events: why does the ad quality burden fall solely on publishers? Fortunately, that weight is finally being shared by others in the supply chain. Slowly but surely, exchanges…
Read MoreAdMonsters July 18, 2019 AdMonsters Meetup Recap: Electrifying Email Strategies At the recent AdMonsters Meetup: Electrifying Email Strategies, powered by Powerinbox, we dug deep into the weeds with Anthony Viglietti, COO & CFO, theSkimm; Leora Schachter, VP, Digital Products, Trusted Media Brands, Inc.; and Sasha Heroy, Senior Directory, Ad…
Read MoreAdMonsters July 3, 2019 Convergence at Last: Addressability Is the Good Word in Cannes As the word “Addressable!” echoed from beach to yacht to luxury suite across La Croisette in Cannes, a solidly digital friend asked me, “What does that even mean?” I smirked and replied, “It’s a TV…
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AdMonsters has been talking so much about how hot newsletters are that we just had to jump on the trend! We follow a lot of ad-tech industry and adjacent news, and not every happening makes it on AdMonsters.com or to our events. So we launched a weekly newsletter—The Wrapper—featuring a…
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During her Publisher Forum Santa Monica keynote address, “Show Me, Don’t Tell Me: How Publishers Become Advertisers' Guides in a Turbulent Digital Ad Landscape,” on Monday, March 9, Gutfreund will discuss how stricter privacy laws, improving technology and shifting perceptions offer advertisers and marketers an opportunity to come together to…
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To gain a better understanding of Google's Privacy Sandbox, we spoke with Michael Zacharski, CEO Engine Technology & EMX Digital, who believes that Google's Privacy Sandbox won't drastically hurt digital advertising and its efficiency against other advertising mediums and that this will initiate positive actions that will build a trustworthy…
Read MoreAdMonsters October 23, 2019 WarnerMedia’s Amit Chaturvedi Embraces Rebirth, Renewal of His Career “We have more content and more ways to consume content than in the history of time. If you’re in this business, the moment of time we’re in right now will be written in the annals of…
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