In the current state of affairs in the publishing world, when CPMs are down and budgets get universally leaner, it’s actually more important than ever to devote funds to data analysis in order to extract revenue from every possible channel you can. In this guide, Dominick Miserandino, CEO of Inquisitr.com,…
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AdMonsters May 21, 2020 Bad Ads, Whatcha Gonna Do? We're back with another entry in AdMonster's Discourse, the audio series that massages your eardrums while also informing you about the latest in digital media and advertising technology. In this edition, AdMonsters Editorial Director, Gavin Dunaway grabbed AdLightning CEO and Founder Scott…
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Powered by: May 19, 2020 The Sting Is on Supply Partners Google’s Antitrust Reckoning Looms There’s Still Gold in Them Hills UniversalAdId For VAST Laggards Supply Partners Caught in Content-Scraping Sting Source: Image by Tumisu from Pixabay For a while, CNBC reporter Megan C Graham has been finding scraped…
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On top of their pandemic woes, publishers need to begin preparing for Life Beyond Cookies—key to that will be identity marketing and traffic authentication, but our most recent PubForum in Santa Monica showed there's a great deal of confusion about these concepts. To prepare for our webinar on Debunking Authentication Myths…
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Powered by: May 12, 2020 Un-Break the Programmatic Supply Chain Cage Match: SPARROW vs TURTLEDOVE The Crisis Inside the Crisis Agencies Slash Umpteen Jobs UX Key to Pub Growth Surprise, the Programmatic Supply Chain is Broken Image Source: ISBA Programmatic Supply Chain Transparency Study It turns out the programmatic…
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Marfeel asked AdMonster Editorial Director Gavin Dunaway to lead a programmatic panel with heavy hitters from Leaf Group, PreBid.org, Amnet, and more. As you can imagine, it's highly engaging—the talk circles around how the programmatic ecosystem is adjusting in the pandemic fallout, especially with The Trade Desk's demand that exchanges…
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AdMonsters Editorial Director Gavin Dunaway asked Goodway Group's Jay Friedman about the agency perspective as many advertisers turned off the spend faucets with the pandemic settling in. He got a whole lot more, as Jay ties the digital advertising milieu to the larger global economic picture, while also digging into…
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Traffic is up. Ad revenues are down. COVID-19 has turned publishing on its head, and publishers are scrambling to find new ways to diversify revenues under changing conditions. It’s not impossible. It’s just different. The ever-evolving media landscape is accelerating down an unexpected course. Here’s what we can do about it.
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Powered by: May 05, 2020 CCPA Privacy Requests Ramp Up Browser Hookup For ‘Burner’ Emails Beware the Slippery Slope to Bottom NY Times Washes Local Publishers' Hands Hunting for Alternative Affiliate Revenue CCPA Drives Wave Of Privacy Requests Photo by Andrea Piacquadio from Pexels As if Coronavirus-embattled publishers needed…
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Ad-blocking users are too often written off as “lost traffic” when studies show they can help revenue efforts when given the right incentives—anything from less intrusive advertising to the ability to pay cash for content. Considering ad-blocking users can average 15% of traffic, that’s potential revenue you should start capturing…
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