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Elon Musk at Cannes Lions: AI, Advertising on X, and a New Era of Engagement

In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI.

Cannes Conversations: LinkedIn Unveils New Tools for Publishers and Marketers 

This past week, LinkedIn announced multiple new features focused on enhancing the B2B user experience, and that didn't stop in Cannes. Here's a guide including everything you need to know.

🌯 DSPs Google PAAPI Spend; Pinterest’s Performance+ AI Tool; TTD V. Yahoo

Paul Bannister dropped some serious knowledge bombs on LinkedIn and Twitter, giving us the lowdown on how different DSPs spend with Google's Protected Audience API (PAAPI). It's clear from the data that everyone's scrambling to figure out their game plan for a post-third-party cookie world.

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ADM-NL-20240613-ADM-Weekly

AdMonsters June 13, 2024   ID Bridging Explained: Benefits, Controversies, and the Battle for Transparency in Digital Advertising Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive…

Expert Predicts Apple’s Web Eraser Ad Blocking Tool Is Imminent

Apple's highly anticipated Web Eraser, an AI-driven privacy feature for iOS 18, was a no-show at WWDC 2024, leaving many in the digital media and advertising industry on edge. Although the feature didn't make it into the final release, industry experts believe it’s only a matter of time before Apple…

5 Key Takeaways from IAB #TechLabSummit Day 1

Explore cutting-edge insights from the IAB Tech Lab Summit Day 1. Discover how CTV converges with linear TV, the revolutionary impact of ad creative IDs, and the evolution of identity strategies. Dive into the urgent call for sustainability in advertising and enjoy Kara Swisher's sharp wit on tech's progress.

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🌯 Regulation Revolution: EU V. Big Tech; UN Fossil Fuel Advertising Ban; LinkedIn’s Pub Lifeline

Europe is setting a new course with its Digital Markets Act (DMA) and Digital Services Act (DSA). These twin pillars aim to dismantle the monopolistic strongholds of Big Tech, fostering a fairer and more transparent digital marketplace.

Surveillance Capitalism 2.0: The New Era of Digital Ad Tracking and Privacy

Søren H. Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations.