It’s Think Tank season for AdMonsters and this past week we caught up with a number of publishers to talk through a range of topics thanks to ADvendio. The pubs that joined us were what I would classify as mid-sized publishers–their operations teams are relatively small. It was interesting to…
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September 29, 2020 Dotdash's Recipe for Success ANA Pushes for Federal Privacy Regs Can Media Take on the Big Boys? Only 14% of Advertisers Satisfied with Decisioning Solutions Dotdash Has the Recipe for Success Image sourced from Data: Dotdash; Table: Naema Ahmed/Axios While many publishers are floundering to stay alive…
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In a recent AdMonsters Webinar with Permutive, Goodbye Cookie, Hello New Data Strategy, Nathan Bell, SVP, Data and Business Analytics and Rachael McCombs, Sr. Director of Ad and Media Operations shared why Digital Trends decided to work with Permutive and how it is developing its first-party data strategy.
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September 22, 2020 TikTok’s Quite a Prize for Walmart and Oracle Quibi Is in Struggle Mode Putting Ad Tech Under the Blacklight Blockchain Proves Programmatic Potential TikTok’s Quite a Prize for Walmart and Oracle Image sourced from The Drum Although President Trump may have given the TikTok-Walmart-Oracle his “blessing,” the…
Read MoreAdMonsters September 17, 2020 Actionable Audience Data and Inventory—No Cookies Required We spoke with Jake Abraham, President at Audigent about why he thought pubs seemed a little gun shy about identity solutions, how they should go about showcasing their first-party data as well as how Audigent plans to help…
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September 16, 2020 Facebook: Open Web Ally ITP Toggled on for All Browsers Political Ad Spend Will Spur Rebound Amazon Closes in on the Duopoly It's Official: Taboola and Outbrain Breakup Ad Blocking on the Decline FB Supports the Open Web? Image sourced from Twitter CafeMedia’s Chief Strategy Officer, Paul…
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12 pm EDT To abuse a cliché that’s awfully abused these days, publishers are adjusting to a new normal where ad spend comes in fits and bursts. Many are still leaning heavily on the open programmatic marketplace, but there are signs guaranteed sales might be slowly returning. At the same…
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