October 20, 2020 IAB Europe Fails GDPR Standard Ecommerce on the Rise Ad Tech IPO Rumors Abound TCF Fails GDPR Standard Image sourced from Twitter This is big news y’all. The Belgian Data Protection Authority (APD-GBA) has conducted an investigation of the IAB and its Transparency Consent Framework and found…
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John Shankman, CEO of Hashtag Labs, introduced us to the concept of an Advertising Management System. Much like a Content Management Systems (CMS) is for editors to update the website, an Advertising Management System (AMS) like HTL BID allows ad operations to manage header bidding settings and even keep up…
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In a privacy-forward world, where regulations like GDPR and CCPA have made data collection more complex, publishers are actually thinking beyond regulatory compliance and moving to the next chapter of consumer consent—demonstrating the value exchange.
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We heard an old dear friend, Dennis Colón, who we knew from his days as an ad ops exec at Conde Nast and CBSi had recently joined SuperAwesome as VP of Global Operations. SuperAwesome’s technology powers safe digital engagement with the under-16 crowd, enabling 12 billion monthly transactions, including safe…
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October 13, 2020 Ad Tech Says No to Google Gatekeeper Role Is There a Happy Medium to Publisher Data Leakage? OTT/CTV Ad Spend Up—Despite Pandemic Should Google Be the Gatekeeper? Image by Lothar Dieterich from Pixabay Much of the future of advertising is being discussed in W3C meetings every week,…
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On the eve of DPAA's 2020 Video Every Summit, senior editor, Lynne d Johnson, spoke with the organization's president and CEO, Barry Frey, about the role DOOH played during the early days of the pandemic and how advancements in data and technology are positioning the industry to reap its just…
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This wide-ranging, intimate discussion brought together a panel of revenue specialists from the US and Europe to talk about what publishers are expecting during the fourth quarter, how they’re preparing for an uncertain future beyond that, and how their audience relationships are evolving. Watch the video now!
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We caught up with Alicia Ray, Founder of The Ad Tech Collective, a community for Black people in ad tech to network and learn from one another within ad tech. She was a participant on the Minority Report Podcast Live session and she has some great ideas about how companies…
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Jig’s up, guys. The new book “Subprime Attention Crisis,” by Tim Hwang, former Global Public Policy Lead for Artificial Intelligence and Machine Learning at Google, says the ad tech bubble is going to go pop just like the subprime mortgage market a dozen years ago.
Read MoreAdMonsters October 1, 2020 You Gotta Sell Self-Serve This past week we caught up with a number of mid-sized pubs to talk through a range of topics thanks to ADvendio. It was interesting to learn how the past few months went for them and a few common themes emerged,…
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