Now that ad spend is starting to pick back up, sellers and buyers have an eye toward the future. What will happen when the cookie crumbles? What will take its place? What will become of mobile attribution? Will OTT and CTV continue to rise? Oh, so many questions. Well, here's…
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Powered by: January 05, 2021 Advertising Spend Going Up How the NYTimes Weathered 2020 2021, Say Hello to Email Ding Dong, Adobe Flash is Dead Advertising Spend Going Up Image sourced from Mediapost 2020 was a tumultuous year for publishers, but signs that we're rebounding couldn't be more clear.…
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When third-party cookies go away, authenticated users will by definition be in short supply, forcing advertisers to pay more to reach their target audiences. What about users who won’t log in and authenticate, a.k.a. the majority of audiences? That’s where the Privacy Sandbox comes in, to help with guests. Achieving this…
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In 2020, 3,000+ Monsters registered to attend one of AdMonsters webinars, with topics ranging from Identity to Privacy to Cookies, and more. As we come to the close of the year, we figured it was a good idea to roll up all these great webinars we had this year into…
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As we wrap up 2020, Group Publisher, Bill Amstutz, wanted to take a minute to reflect on a quality that is innate to the AdMonsters community: resilience. AdMonsters felt it was our duty to keep the digital media community talking and learning. We knew that peer-to-peer sharing was perhaps even…
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December 22, 2020 Now That's a Real Antitrust Suit Taboola to Repay Pubs Whopping $16 Million Facbook / Apple Beef Revs Up Unified ID 2.0 Gets First Pub Commitment Were Facebook and Google Colluding Against Everybody? Image sourced from Twitter If you haven’t heard the one about how Google and…
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AdMonsters December 24, 2020 The Current State of Media and What’s Next For 2021 With the growing tragedy that is the pandemic, numerous businesses, including advertising, experienced great challenges. The emergence of AI, the excitement around 5G, expectations put on Out-Of-Home, and other trends we all thought would become…
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With the growing tragedy that is the pandemic, numerous businesses, including advertising, experienced great challenges. The emergence of AI, the excitement around 5G, expectations put on Out-Of-Home, and other trends we all thought would become the cornerstones of 2020 were dramatically swept aside by COVID-19. Let's take a closer look…
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Last year the trend was set for publishers playing a key role in ecommerce. Now, with homebound consumers shopping more online than ever, publishers are playing a critical role as we see a mass consumer shift to online shopping, with an accompanying reliance on trustworthy product reviews like Holiday Gift…
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December 16, 2020 Business as Usual at Facebook? What If Google Had No Doubleclick? Apple's Privacy Labels Are Super Scary For Facebook, It’s Just Business as Usual By now you’ve likely caught the latest episode in the saga that is Facebook: The Telenovela. Each week gets just a little bit…
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