March 02, 2021 Podcasts' Future Depends On AdTech Nielsen Releases Cookieless ID What Else We're Reading Ad Tech Will Shape the Future of Podcasts While having a podcast host read ads on air has long been standard promotional practice in the industry, podcast networks are increasingly buying ad tech companies…
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Now with the recent influx of premium streaming services like Disney+ and HBO Max, along with changing CouchSurfing consumer behaviors brought on by the Pandemic, it looks like OTT is really set to take off. In fact, according to North America OTT TV & Video Forecasts report from analyst firm…
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2021 is already shaping up to be an improvement over last year, crippling snowstorms and vaccine shortage be damned. For pubs, the year also presents something of a fresh start. They are genuinely taking a ‘nowhere to go but up’ mentality this year, making most of the dregs befalling ad tech…
Read MoreAdMonsters February 26, 2021 AdMonsters Forges New Beginnings With Tameka Kee, Head Of Content We’re happy to announce that we’re bringing on adtech content maven, Tameka Kee, as our new Head of Content to guide us in building our blueprint for the future — so that we can continue…
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We’re happy to announce that we’re bringing on adtech content maven, Tameka Kee, as our new Head of Content to guide us in building our blueprint for the future — so that we can continue to provide you with the same high-quality content and experiences that you’ve become accustomed to.…
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February 23, 2021 66% of Marketers Say Audience Beats Context, Pubs Disagree Virginia Closer to Passing Consumer Privacy Law News You Can Use 66% of Marketers Say Audience Beats Context But Pubs Disagree Lotame’s new report, Beyond the Cookie: The Future of Advertising for Marketers & Publishers, reveals that, while…
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