The advertising ecosystem has a huge opportunity to create a more transparent programmatic supply chain, where SSPs, brands, ad tech vendors, and agencies alike can commit to using new tools and tactics to improve how they work with publishers. By enhancing the control and transparency in the programmatic supply chain, we will ultimately…
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The shift to OTT and CTV creates an opportunity for publishers to engage a growing audience and deliver personalized experiences – and that includes privacy controls. In preparation for our upcoming webinar, OTT & CTV Privacy Controls: Activating Choice & Transparency in Apps, on Thursday, April 15 @ 1 PM…
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Move over Big G and Facebook … a little company (well, maybe not so little) called Amazon is nipping at your heels when it comes to digital ad sales. Amazon’s ad business raked in over $15.7 billion in 2020, according to new data from eMarketer. That’s up 53% year-over-year —…
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We've been wondering if this rush of ad dollars coming into the audio pipeline and move to streamline the ad supply chain with programmatic is opening the door for fraud to invade the quickly growing podcast and audio advertising ecosystem. So, we turned to Ryan Adams, SVP of Partnerships at…
Read MoreAdMonsters April 8, 2021 Managing Consent in Apps in iOS 14.5 and Beyond "We believe that for publishers, like DPG Media, that have a trusted relationship with their users, Apple’s ATT Framework will be less disruptive as consent rates will likely be higher than for less well-established businesses," writes…
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1:00 PM ET The shift to OTT and CTV creates an opportunity for publishers to engage a growing audience and deliver personalized experiences—and that includes privacy controls. While mobile OTT and CTV apps are somewhat new territories when it comes to privacy, it's important for media companies to be transparent…
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Powered by: March 30, 2021 The Next CTV Land Grab: A Peloton Screen? The Future of CMS Could User Panels Be a Panacea for Digital Identity? Around the Water Cooler The Next CTV Land Grab: A Peloton Screen? Image sourced from Peloton The virus that shall not be named…
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We believe that for publishers, like DPG Media, that have a trusted relationship with their users, Apple’s ATT Framework will be less disruptive as consent rates will likely be higher than for less well-established businesses.
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Platform, publisher, or some next-gen amalgam of the two? As ad tech companies race to dominate the streaming/CTV/OTT market, Roku’s strategy is looking more like an attempt to build out an entire ecosystem — from devices to ad serving pipes, to measurement — one that now includes a new branded…
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