A data clean room is a secure, protected environment that enables two or more parties to bring data together for joint analysis with privacy, security, and governance rules in place. Data clean rooms are the future of data collaboration, but they’re not a new idea.
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This Black History Month has launched in an unexpected way. Instead of the necessary but usual reminders of some of this nation’s greatest leaders, we were met with action by new media disruptors. Introducing Capital B, a new nonprofit newsroom founded by two mainstream editors, Akoto Ofori-Atta and Lauren Williams,…
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If you're running programmatic advertising, and almost everyone is, you have an ads.txt file in place on your website and it is likely something you update at least from time to time. But do you really understand the mechanics behind the file and what you as a publisher should be…
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Powered by: January 13, 2022 The Cookieless Saga Agencies Turn to Supply The Joy and Pain of CTV Podcast Ads Now Click, Click, Click Trying Consent Again A New Wave In Mobile Marketing The Cookieless Saga: Is It Time To Call In The Addressability Task Force? We are just…
Read MoreAdMonsters January 15, 2022 How AI Will Drive the Future of Advertising If you thought GDPR and CCPA added complexity to the digital advertising ecosystem, brace yourself: they were just the tip of the iceberg. Today, 69% of countries have adopted consumer data privacy legislation, and 10% have legislation…
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If you thought GDPR and CCPA added complexity to the digital advertising ecosystem, brace yourself: they were just the tip of the iceberg. Today, 69% of countries have adopted consumer data privacy legislation, and 10% have legislation under review. Only 5% of the world has no legislation whatsoever. Do these…
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As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion surrounding developing solid first-party data and identity strategies to the…
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In 2020, AdMonsters launched The Wrapper, featuring a curated selection of ad tech news and analysis. Our aim, with The Wrapper, is to summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. And we also point you in the direction…
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