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Keep Watch: Malvertising Schemes Still Lurking Within Advertising Ecosystem
Advertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place.
Read MoreA Post-cookie Survival Guide for Publishers – Tips From PubForum Nashville
Justin Wohl, CRO at Salon.com, TVTropes.org, and Snopes.com and an advisor to Supply Side Platform, Sovrn, acknowledges that monetizing programmatic ads is a critical part of editorial and has made it his due diligence to hone in on that aspect. He came to Publisher Forum Nashville to share what he’s learned…
Read MoreTop Takeaways From Publisher Forum Nashville Keynotes
November 15, 2022 Top Takeaways From PubForum Nashville Around the Water Cooler Top Takeaways From PubForum Nashville Image sourced from Donna Alberico Photography From retail media to relevancy vs reach to mastering monetization, there were many inspiring and informative takeaways from PubForum Nashville keynote speakers. Three industry giants provided their…
Read MoreEmodo Q&A: Adapt Launches Debate on Traditional Native Ads vs. Advanced Native Ads
We spoke with Thomas Anderson, Chief Marketplace Development Officer at Emodo about the creation of Adapt, advanced native ads competing against traditional native ads, how they hope to future-proof their product and more.
Read MoreAd Revenue Got You Down? Glimmers Of Hope Shine Through
November 10, 2022 Ad Spend Down, It's Not All Doom and Gloom Around the Water Cooler Ad Spend Down, Bright Spots Peek Out of the Shade There has been varying opinion on the trajectory of ad spend for the last two quarters of the year. While some were betting on…
Read MoreChange Management: A Personal & Organizational Approach for Ad Tech
With the speed and complexity of change needed to succeed in an ecosystem like advertising, both senior management and “in the trenches” workers must be aligned. Ad Operations are only as good as the people who deliver the goods, and nothing is more human than concerns about change, job security,…
Read MoreCreative Is the Last Standing Lever for Marketers in a Privacy-first World
Creative has taken center stage as the primary lever to pull when looking to accelerate business results, particularly as marketers are forced to lean into audience consolidation and automation, writes Megan Mullarky, Associate Director, Digital Strategy, Media.Monks.
Read MoreElon Musk Proves Once and for All That Nihilism Is Not a Media Company Strategy
The boundaries of acceptability have been pushed back and back for years. Elon Musk just happens to have gone a few steps too far and is showing the entire industry that, in the end, nihilism is a losing strategy in the media world.
Read More4 Reasons It’s Time to Get in Where You Fit in the Podcast Game
At Advertising Week NY 2022, Panelists Donald Albright (President and Co-founder, Tenderfoot TV), Conal Byrne (Chief Executive Officer, iHeartMedia Digital Audio Group), and Shelby Schenkman (Agent in Audio, United Talent Agency), along with moderator and multimedia mogul Charlamagne tha God, examined how podcasts are developing into a thriving medium for…
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