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A Seat at the Table With Lashawnda Goffin, CEO, Colossus SSP
CEO by day, mommy and singer by day and night, Lashawda Goffin takes pride in being inclusive, not exclusive, with a people-first mentality. Goffin grew up singing in a church choir with notable gospel musician Hezakaih Walker, which was an experience that would build many skills — like confidence, concentration, and…
Read MorePublisher Forum Keynotes Kerel Cooper and Erik Requidan: The Co-founders Behind the Minority Report Podcast
Cooper and Requidan will bring their podcast to the Miami Publisher Forum for their keynote, “Minority Report Podcast: Developing a Leadership Career in Digital Media and Ad Tech.” During the live session, Cooper and Requidan will sit down with Chris Contreras, Chief Customer Officer, MNTN, to talk about his career…
Read More5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer
Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Unfortunately, industry expectations don't seem to match this scenario. According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? Don't rush the verdict…
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AdMonsters February 23, 2023 What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer The digital advertising business moves at such a fast clip that it’s difficult for anyone to keep up with emerging trends. For this reason, AdMonsters sits down with thought leaders within the…
Read MoreThe Importance of Black Media and Sharing Your Wealth: Cedric J. Rogers, Culture Genesis Inc.
From creating startups to owning one of the largest Black-owned digital networks with Youtube ad sales rights, Rogers has always invested in the Black community and ensured that others benefited from the wealth and resources he acquired. To honor his legacy and the history he continues to make, we chatted…
Read MoreHow Can Ad Ops and New Media Players Eliminate Inefficiencies?
We are seeing a trend of ad monetization driven by manual ad ops processes bleeding into various industries. Many ad ops processes utilized by new media players, including retail media networks, CTV, and streaming companies, are adaptations of legacy processes and workflows used by long-standing publishing and media brands.
Read More🌯 Australia Readies GDPR-like Privacy Policy; Google Ramps Up Pre-Bunking in Europe
A major federal privacy law is underway in Australia, following in the footsteps of the E.U.'s comprehensive data privacy law — GDPR.
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AdMonsters February 16, 2023 Publisher Forum Keynote Maria Breza: Transforming Brand Safety and Suitability for Podcasting Breza suggests that advertisers must use different strategies to reach their full target audience while ensuring their ads only appear in suitable environments. And that starts with having a brand-level strategy for brand…
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