Micro-targeting based on behavioral data was supposed to be a good thing for all parties involved in the equation: brands, publishers and consumers. But those benefits haven’t panned out. It hasn’t been suitable for publishers. As advertisers pivoted away from traditional advertising to micro-targeted programmatic campaigns, revenue for global newsletters…
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Another challenge that advertisers face in the cannabis industry: the effectiveness of channels and tactics. Because more traditional advertising channels (i.e., linear TV, broadcast radio) are not yet warmly welcoming cannabis brands, digital channels have been heavily pushed, especially from a paid media perspective.
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According to the IAB/PwC revenue report for 2022, the digital advertising sector dodged a bullet. “In 2022, the digital advertising industry showed resilience in the face of a strained economy, with ad revenues year-over-year securing double-digit growth and totaling over $200 billion for the first time,” its authors write.
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IAB created Project Crosswalk to help publishers and advertisers who want to participate in the CTV boom but are worried about privacy compliance guidelines. The project is a working group of the IAB Legal Affairs Council that identifies privacy complications in CTV and develops solutions to these compliance issues. The…
Read MoreAdMonsters April 13, 2023 How Malvertising Shapes Behavior and Threatens An Industry: A Q&A with Yuval Shiboli, GeoEdge The surge in malvertising has been a source of concern for Yuval Shiboli, Director of Product Marketing at GeoEdge. From 2022 to 2023, GeoEdge monitored and analyzed billions of live advertising…
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From 2022 to 2023, GeoEdge monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. The results, published in GeoEdge’s Q1 Ad Quality Report are worrying, which is why Yuval Shiboli, Director of Product Marketing is…
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In her current role, Jamie Lieberman is responsible for all aspects of the company's legal operations, including providing legal counsel and coaching on policies and procedures, intellectual property, contract negotiations, and compliance.
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Post News, a social media site recently launched to the public, addresses that toxicity head-on. It invites users to "follow, share, support, and interact with diverse voices on topics you care about and join smart conversations without the toxicity." Civility is a key theme.
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Shoppable online advertising is evolving beyond static banners and pop-ups. Today’s innovations are far more actionable than your standard, static units. To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience. Many have seen a parallel growth…
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As Gen Z matriculates in age and begins to gain more spending power, businesses must consider them as a legitimate consumer base and massive asset. Businesses must understand which platforms best reach Gen Z, and what makes them a unique audience. But most importantly, they must learn how to build…
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