Premium online ad networks in the UK are facing a challenge which requires fundamental changes to their business, and it seems likely that those who don't move quickly will be in all kinds of trouble. Until recently it was all so different - the role of a network seemed certain;…
Read MoreSOLD OUT The AdMonsters Sydney Dinner is now sold out. Please register to place your name on the waiting list and we'll notify you if places become available. Following on from the sold out dinner last December, AdMonsters is hosting another Member's Dinner in Sydney Australia. Attend for FREE if…
Read MoreThe AdMonsters - Sydney conference is focused on online ad operations in the digital advertising industry, with attendance limited to just fifty of the most senior leaders in ad operations and technology. Participants gather for one day of in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting…
Read MoreThe recent snowstorm up and down the East coast, made us think about how Ad Ops professionals have to balance the periodic crisis and still keep normal business moving. Below is a countdown of 5 things we think Ad Ops projects/emergencies and storms have in common. #5 – Both reminds…
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As much of the industry knows by now, we were honored to announce our participation in the newly formed OpenRTB Consortium earlier this month. With more and more publishers looking to real-time bidding (RTB) as a key source of demand for their inventory, it’s critical to have the right standards…
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Last Thursday my talk on Bootstrapping Your AdServer provoked hems and haws at the AdMonsters Network Forum (Dec 9th, 2010) in New York City. My intention was to provide a bit of insight to the challenges that publishers encounter on a regular basis; especially those in the midst of a…
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I know! Not all beacons/pixels/cookies (oh my!) are used to bilk dollars from Premium Publishers via an audience driven model. There are analytics tools that can help provide insight into traffic patterns, measurement of user frequency and in the end make a greater and more enjoyable user experience for the…
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Editor's note: This post originally appeared on Scott Savage's blog.AdMonsters held their first event in Australia this week, with a members dinner at the Waterfront restaurant in Sydney. The 3 course meal was very generously provided by aiMatch on a perfect summer’s night right next to the harbour.The event was…
Read MoreEditor's note: This post was provided by Seán Dillon from his blog: Adtools.The Problem: Your company is developing an app that will utilise your adserver to deliver and render ads. How do you ensure that the app is calling the right ads and then later when it’s in use by…
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Not syndicating your online video content yet? You’re missing out. You’ve already done the hard part—publishing compelling video. Now comes the fun part: spreading its reach far and wide across the Web—and monetizing it every step of the way.The fact is, publishers already want to make your video part of…
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