AdMonsters and OPS Europe are an official 2011 partner of OPS is about the future of advertising. Planning for the future means planning for today. Tackle the big issues and learn to leverage operations for increased profitabilitySee the full collection of photos via Flickr or Facebook OPS Europe is all about premium advertising. DSPs,…
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Recently I had the good fortune and privilege to give the keynote presentation at the AdMonsters Publisher Forum in San Diego. The topic of the presentation, “What’s So Funny About Innovation?”, focused on the parallels between stand-up comedy and the difficulties of innovating within a data-driven business culture. Full…
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I’ve been threatening on twitter (@MarkMcEachran) to write a book on the things publishers need to know about Real-Time Bidding (RTB). At the Rubicon Project, we like to talk about ‘RTB Done Right’ and how to help publishers understand what’s really going on. With a full-time day job I don’t…
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In real estate, they say that location is everything. Real estate agents young and old can preach all day long about how location dictates price and demand and shapes the market. Location has different meanings, and in the world of real estate it’s commonly applied on three different levels: city,…
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How many of you know that Morgan Stanley’s advisory services division drives more than 15 percent of that firm’s annual revenue? That should come as no surprise, although it’s still shocking that so few of us use financial advisors. Financial planning is a complex undertaking with trained professionals who do…
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For years, the power structure in digital advertising has not resembled what most consumers would expect. Publishers, the entities that actually empower advertising by owning the relationships with consumers visiting their sites, generally aren’t the ones profiting the most. This has been true for years, but is an even more…
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Last week I was fortunate enough to be able to jump down to Mexico City for IAB Mexico's Conecta conference. It was my first visit to Mexico and also my first time at Conecta, and it proved to be a very productive and enjoyable trip. Thanks to my old friend Dave…
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Nexage, the leading mobile advertising real-time bidding (RTB) provider, announced last week that it has been selected by Rovio, the makers of Angry Birds™, to monetize and enhance advertising relevance for Rovio’s popular game on Android™ and Apple® iPhone® . AdMonsters spoke with Ernie Cormier, CEO & President of Nexage, regarding what this…
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How does online ad spend surge to $50 billion in 2015 when there are so many acronyms?9 months ago I transitioned from marketing a SaaS BtoB company in the digital advertising ecosystem, to marketing the leading online BtoB data engine. I was exposed to acronyms completely foreign to me. SSP,…
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Operative announced this morning their expansion into the Australian market with the appointment of Dean Jenkins, the new General Manager for Operative Australia. AdMonsters spoke with him regarding what this move means for Operative and ad operations in the region. Q. How do you see the current state of the display…
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