For the first 14 years of my career, my idea of a large company was 200, perhaps 300 people. My personal sense of scale took a whipping when I decided to go to work at the consumer division of Thomson Reuters, a company that employs 60,000 souls.I walked in with…
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AdMonsters joins forces with the British Interactive Media Association (BIMA) to deliver OPS Week London and offers a 20% discount to all BIMA members. AdMonsters and BIMA share the common goals of supporting, promoting, and accelerating the growth of the British digital media industry. These two influential communities have today…
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Latin America, open your arms wide because Google is about to stuff them with a big present. At AdMonsters Brasil on April 24 in São Paulo, Google will announce the Latin American launch of the DoubleClick Ad Exchange (AdX), the real-time, impression-by-impression auction platform that assists ad networks, agencies and…
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OPS MarketsBuild the data driven ad marketplaceA unique, one-day conference for digital advertising leaders focused on operational excellence in an audience data driven marketplaceMore and more online advertising is bought and sold in automated market environments. OPS Markets brings together online media leaders building the market and trading infrastructure for…
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OMG – Have you been MRAIDed? Sound scary? It’s not. MRAID represents a new frontier for in-app mobile advertising, especially in-app video ads. Just want I need: another freakin’ acronym. Yeah, we’re all pretty much acroynm’ed out, but this is less about the acronym and more about what it does for us. MRAID…
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Thanks to an annual growth rate of 3.7%, Brazil’s GDP was $2.52 trillion in 2011, surpassing the United Kingdom as the world’s sixth-largest economy. Of interest to those of us in the online advertising business, ZenithOptimedia reported Brazil had already become the sixth-largest global ad market in 2010, and according…
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European Editor Gautam Srivastava had the pleasure of sitting down with QUISMA MD, Ellie Edwards to discuss their shift from Search to Display and what their plans are for the UK and European market.Search, Dynamic Creative , RTB, Technologies and so much more - check out Gautam’s fascinating interview below. Ellie…
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There are two ways to store the user ID on the mobile device. The first is through using the impression cookie – we go into more detail in StrikeAd's full whitepaper that this article is excerpted from (PDF). On iOS, i.e. iPhones, iPads and the iPod Touch, however, it is not possible…
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OPS Mobile - Build the Mobile futureMobile is not an extension of the web. It's a redefinition. Learn how advertising will never be the same.The landscape for online advertising is no longer just the 'terrestrial' or PC-based internet – it now includes a much broader and more complex world including smartphones,…
Read MoreStrengthen the foundations of online advertising To provide continuity and foster ongoing relationships among our members between our bi-annual conferences, AdMonsters hosts regular Members Dinner events in cities around the U.S. and in Europe.AdMonsters Dinners are informal, fun, social events - a great way for members to stay in touch, and for…
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