AdMonsters' upcoming OPS TV event, July 11 in NYC, is not about the convergence of TV and digital video, but instead an examination of the growing overlap between the two channels. Signaling this increasinly convoluted relationship was Adap.tv's 2012 First Quarter State of the Online Video Industry Report, which found that…
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The shockwaves reverberated around the digital advertising industry fast and hard – included in Microsoft’s just-released Windows 8 upgrade is Internet Explorer 10, which not only features Do Not Track functionality but is also the first browser with “on” as the default setting.Oh yes, even Google agreed a few months…
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The funeral procession for mobile UDIDs trudges on, and you can imagine the mourners – mainly mobile ad tech specialists – limping after the casket, bawling their eyes out at the loss of the great consumer tracking tool. Or maybe not – numerous substitute solutions for mobile tracking have popped…
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We're always looking to inform the AdMonsters Community of events and meets that are happening out there that could help drive the industry as a whole forward. VideoNuze 2012 Online Video Advertising summit is the can't miss New York event for anyone looking to learn best practice from those in the…
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Videoplaza has seen the future of online video, and it looks pretty fragmented. Hence why in March the company Introduced its device-aware ad platform Karbon, which enables publishers to monetise video content anywhere it is viewed – desktop, smartphone, tablet as well as up-and-coming toys joining the assortment of Internet-connected devices.As a…
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Yesterday 24/7 Media (rebranded from 24/7 Real Media last month) announced an extensive partnership with Microsoft Advertising, including naming the Microsoft Advertising Exchange the exclusive third-party ad exchange offered to users of 24/7 Open AdStream; annointing the Microsoft Media Network as the only non-WPP demand source with programmatic access to…
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I was in London last week for OPS London and to prepare for our Vienna Publisher Forum June 17-20th. Fortunately my visit allowed me to mingle with some elite digital minds at a SpotXchange dinner and a packed IAB Mobile Engage event. While the focus of the dinner and the…
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OPS is the Future of AdvertisingAccelerate growth and profitability through operations & technology OPS is all about premium advertising. DSPs, SSPs, and other ‘remnant’ solutions are getting all the press these days. However, premium advertising still drives about 80% of all online ad revenue. We’ll be looking at how agencies…
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It may be pouring outside in London, but it's pretty cozy at the Royal College of Surgeons, where AdMonsters is holding its 2012 OPS London event today, May 15. The main hall is full, where Jonny Shaw, previously a speaker at our OPS Mobile conference in New York, is elaborating…
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Normally in the digital advertising industry, we consider fragmentation a real drag: think online video advertising in Europe or the endless fountain of mobile platforms and devices. But Adaptly CEO & Founder Nikhil Sethi, who is presenting on social media buying at OPS London on May 15, says social media…
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