For any publisher, edge computing is becoming the only way to process data in a privacy-compliant way. User data is (by design) protected because it never leaves the device. This means a publisher can process data in a world without cookies and with increased government regulation (even under its strictest…
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"I think that there’s a tendency for folks to believe that better bandwidth (as enabled by 5G) will solve all of our page-load time problems, but that’s not necessarily the case," says Marketing, Strategy, Emerging Technology & Innovation Consultant, Jeremy Lockhorn. "5G is likely to make things worse before it…
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Marie Kondo will be at the Cannes Lions festival. That’s all you need to know. That’s all I care about. On Monday, Ms. Kondo—or MK Ultra, as I call her—will be on a panel called “Less Stuff, More Joy: Life-Changing Japanese Creativity.” She will deliver her message of reaching the…
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“The death of the cookie has been greatly exaggerated,” claimed Jason Bigler, Google Ad Manager Director of Product, near the beginning of the 2019 Ops event in New York. You could hear the sighs across the Metropolitan Pavilion, feel the collective shrug of acknowledgement pass through the gathered crowd. Yeah,…
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At the 2019 Ops conference, a somewhat unexpected word echoed throughout the sessions, from the morning keynote to the final talk: community. The idea of audience is out of date, and the term too limiting. Publishers and brands need to be thinking about their visitors, viewers, readers, users, consumers, and…
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When Ops hit the Metropolitan Pavilion June 3-4 in NYC, attendees were treated to insights from 75+ digital media leaders, including experts in programmatic, OTT, OOH, data strategy, mobile, video, audio, AR/VR, blockchain, branded content, and more. Here's a recap of some of the major themes that emerged from those…
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6:00 – 8:30 pm WeWork Times Square 1460 Broadway, NYC 10036 Enjoy a free night of beverages, hors d’oeuvres, and networking with your local publisher peers, as well as an insightful discussion about how email opportunities are exploding left and right. No fee—just the AdMonsters experience. The inbox is hotter than ever.…
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Privacy regulations, cookieless web, identity resolution, the value of first-party data, better personalization—are just some of the many data trends shaping publishers' strategies today. The road ahead is being paved as much by user and governmental concerns as it is by the duopoly and other significant players in the ad…
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The road to Cannes is paved with many changes this year. You can certainly expect to see and hear a fair amount from companies developing next-generation media, marketing, and advertising solutions underpinned with blockchain and cryptography. Solutions are scaling; we are past the point of test and learn. Another change…
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