AdMonsters April 18, 2019 Learn How Blockchain Is Getting Real at Ops The explosion in the blockchain-based marketing landscape over the past 18 months has brought an interesting dynamic to the already complex world of digital advertising. There has been a lot of hype, a lot of hot air,…
Read MoreAdMonsters April 11, 2019 Ops is Your Beacon in Uncertain Times The air around digital media is thick with uncertainty. Many of us in the industry are waiting for one or two shoes to drop. But we shouldn’t be waiting—we should be coming together and engaging in discussion about…
Read MoreAdMonsters April 4, 2019 Be Your Advertiser’s Chief Data Consultant As programmatic markets mature and high-value targets require more effort to message, advertisers are realizing the limits of their own data. Once again they’re keen to hear publishers’ audience stories. But telling your audience story and truly serving as…
Read MoreAdMonsters March 21, 2019 Publisher Forum Miami 2019: Ad Ops Innovation is People A constant theme at Publisher Forum Miami 2019 focused on innovation in ad ops being driven by people—and not machines. And that’s whether we’re talking about customers or the ad ops teams making the magic of…
Read MoreAdMonsters March 14, 2019 Building Community Trust and Leadership Blavity Inc. Breaks the Media Mold At a time when the media is regularly under a litany of changes, publishing powerhouse and entrepreneurial advisor, Morgan DeBaun, CEO & Founder Blavity Inc. is moving full steam ahead. Blavity Inc. is her…
Read MoreAdMonsters March 7, 2019 Surviving the GDPR/CCPA Squeeze: Sourcepoint's Ben Barokas on CMPs and Regulatory Compliance Such is the publisher’s lot—as soon as you start feeling confident you’ve covered your bases on GDPR, you're trying to prepare for whatever the California Consumer Privacy Act (CCPA) will look like (it’s…
Read MoreAdMonsters February 28, 2019 Drive Revenue With The Power Of Personalized Email: A Conversation With Powerinbox’s Jeff Kupietzky We’ve been hearing about the death of email for a really long time now. But that’s not the case, says Jeff Kupietzky, CEO at PowerInbox, which brings publishers and advertisers together…
Read MoreAdMonsters February 15, 2019 Shall We Kill All the Resellers? A recently reported fraud leveraging Ads.txt isn't novel, but it highlights an issue with exchanges that’s been lurking on the edges of debate, while also raising serious questions about the future of auction-based programmatic. Read more. 4 Lessons For…
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As loath as I am to surrender to the “Year of” superlative in the digital advertising space, it’s quickly looking like 2019 is the year of connected TV. Talk at both AdMonsters Ops and Cannes Lions were dominated by the subject, and a new report from advanced video ad server…
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Direct sales are on the rise—which is great news! It’s just that orders are somehow becoming even more complicated, crossing a seemingly endless river of channels. Publishers need as much automation as possible in their workflows, and the tools are up to the task—particularly tighter integrations with advertiser planning and…
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