With 60% of publishers expecting revenue growth and a focus on direct deals and tech investments, publishers are gearing up for success in the coming year.
As digital publishers prepare for the coming year, the landscape is one of cautious optimism. A survey conducted by AdMonsters reveals that 60% of publishers anticipate revenue growth, with direct deal advertising emerging as the top opportunity. This focus on direct deals reflects a strategic pivot towards monetizing first-party data and forming stronger partnerships.
In response to challenges posed by privacy regulations and AI-driven changes in search traffic, 71% of publishers plan to invest in new technologies. To sustain revenue growth, publishers are investing in AI-driven analytics, customer data management, and identity resolution. As one publisher noted, personalizing content and engaging audiences will be key in the coming year.
But, it’s not all smooth sailing. Publishers are grappling with significant challenges, including privacy regulations and changes in consumer behavior. These factors underscore the importance of diversifying revenue streams. With audience data, subscriptions, and licensing emerging as planned new streams, publishers are laying the groundwork for sustainable growth in an evolving digital ecosystem.
While the digital ad landscape faces headwinds, the coming year looks promising for publishers who are agile enough to navigate these challenges. Publishers who invest in direct deals, audience development tools, and diversified revenue streams are well-positioned to thrive in 2024 and beyond.
For more insights and a look at the full study results, visit the Publisher Pulse report page, and enter your information at the bottom to download your copy.