Cracking the Buyers Code: What Media Buyers Really Want in 2025

What’s on the inventory buyer’s mind? Which factors will drive their decision in the year ahead, and how can publishers respond to those priorities to build better relationships with advertisers? With 34% of buyers anticipating partner changes soon, understanding these priorities has never been more crucial.

To help answer these questions, AdMonsters launched its Buyer Barometer Survey. We aimed to understand the priorities shaping buyer/seller relationships in the year ahead. To do that, we asked buyers how they will evaluate their publisher partnerships and allocate their investments. This report details their responses.

Enter your info to download your copy below!