The upcoming loss of third-party identifiers within Chrome, and the changes that Apple has already made in that space, means that first-party data is in a strong position. Losing cross-domain identifiers only strengthens publishers’ first-party data, as a viable option for advertisers to continue reaching consumers. And this first-party data can…
Read MoreAdMonsters July 8, 2021 The Future—and Present—of Bidstream Efficiency Lies with Traffic Shaping While there are multiple reasons for the growing inefficiencies in the ad buying process, one of the fundamental reasons can be traced to the widespread adoption of header bidding. When publishers first began using header bidding…
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While there are multiple reasons for the growing inefficiencies in the ad buying process, one of the fundamental reasons can be traced to the widespread adoption of header bidding. When publishers first began using header bidding strategies in the mid-2010s, it immediately led to rapid growth in the number and…
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Powered by: July 7, 2021 Data Export Crackdown Underway Supply Chain Validation Gets a Boost How WFH Shaped Ad Blocking Big Tech, Hot Seat Around the Water Cooler Senator Plans Crackdown on Ad Tech Data Sharing With Foreign Adversaries The global real-time bidding (RTB) ad marketplace is a hotbed…
Read MoreAdMonsters July 1, 2021 Tubi Becomes First CTV Pub to Implement UID 2.0 The Google third-party cookie crackdown might be on pause, but that's not stopping pubs from testing likely alternatives. Fox Entertainment owned, ad-supported video-on-demand service, Tubi now joins a growing list of publishers supporting Unified ID 2.0…
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June 30, 2021 Are IP Address Signals Disappearing? The Audio Boom Continues Around the Water Cooler Forget the Cookie — What About the Potential Loss of IP Address Signals? Will ad tech ever catch a break? Probably not anytime soon. Third-party cookies are near death, there’s more unknown than known…
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The Google third-party cookie crackdown might be on pause, but that's not stopping pubs from testing likely alternatives. Fox Entertainment owned, ad-supported video-on-demand service, Tubi now joins a growing list of publishers supporting Unified ID 2.0 as “the first CTV publisher to implement Unified ID 2.0 to solve for the…
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Now that the third-party tracking cookie will remain on life support, at least for another year, what's next for publishers? While many ad tech industry insiders feel strongly that most cookie alternatives weren't exactly ready for the cookiepocalypse anyway, most all agree that it's definitely not time for publishers to press…
Read MoreAdMonsters June 24, 2021 Crumbling Cookies and a Rotten Apple: A Sophie’s Choice for Pubs By now, you know that the Chrome third-party cookiepocalypse is staved off for at least another year. The reasons are many …. CafeMedia’s Paul Bannister outlines how difficult it’s been to get the user-tracking alternatives…
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By now, you know that the Chrome third-party cookiepocalypse is staved off for at least another year. The reasons are many …. CafeMedia’s Paul Bannister outlines how difficult it’s been to get the user-tracking alternatives off the ground. Meanwhile, Mike Juang at Ad Age posits that buy-side pressure spurred the delay. …
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