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🌯 Business Insider’s Layoffs Are a Tremor in a Bigger Media Quake
Business Insider, once the poster child for viral news and breakneck traffic growth, slashed 21% of its staff—at least 100 jobs. But this is not an anomaly.
AdMonsters Sell Side Summit Sell Side Summit Fort Lauderdale 2025
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Empowering the Growth of Leaders and Innovators in Ad Ops
November 2-4, 2025 | Austin, TX
Dive deep into the real-world challenges faced by ad ops professionals, explore effective strategies for leading teams and advancing your career, at any level, and leave with actionable insights ready to be implemented. Early-career professionals will explore foundational skills, emerging trends, and career development strategies. Gain insights into building your network, optimizing campaign performance, mastering […]
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🌯 LA Times Woes Signal It’s Time to Reinvent the Newsroom
The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?
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🌯 Did Publishers Waste Time Playing in the Privacy Sandbox?
Now that Google hit pause on its grand plan to kill third-party cookies in Chrome, publishers can breathe a sigh of relief (for now). But was the time spent testing the Privacy Sandbox worth it?
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🌯 Ad Dollars and Google Antitrust Drama: 2024’s Banner Year, 2025’s Bumpy Ride
Digital ad revenue in the U.S. hit an all-time high of $259 billion in 2024—a 15% year-over-year surge and the fastest pace of growth since 2021. But was is the outlook for 2025?
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🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?
Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.
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🌯 Can the EU Rein in Big Tech While Avoiding a Trade War?
The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.
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What Are Private Marketplaces?
A private marketplace is an invite-only programmatic auction. A publisher sets aside certain inventory, or a group of publishers pool inventory they’ve set aside, and grants approval to certain buyers who can bid on it. In theory, PMPs were created to combine the most appealing elements of direct sales and…
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MarTech, Big Data and the Publisher Quest for the Holy Grail Dashboard
There are a couple new players in town, quietly but dramatically changing the way the marketing/advertising ecosystem uses big data. Marketing technology and system integrators have been rapidly expanding first-party offline data sets, based on the business intelligence data sets that have powered brands for years.These massive data pools are…
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Stop Buying Video on the Open Exchange: Part I
If you’re a marketer looking to send the right ad to the right person in the right place, programmatically buying online video ads on the open exchange is a monumentally stupid move. If you’re a brand trying to advertise that way, you’re wasting much, if not most, of your ad…
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What Is Server-to-Server?
Before we talk about server-to-server (or S2S, or server-side bidding, or whatever you want to call it), we have to talk about header bidding. Header bidding allows publishers to solicit bids on all their inventory from a select group of demand partners in a unified auction, just by putting the…
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The Buy Side Knows How It Can Improve Ad Experience: New FreeWheel Report
There’s a new report out from FreeWheel called "Advancing the Ad Experience," where the FreeWheel Council for Premium Video and study partner Advertiser Perceptions surveyed brand and agency execs about the ad experience in digital video, and the challenges to it. The report concluded—surprise!—that “the process and responsibility starts with…
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