Features

What Is Prebid.org?

Prebid.org has already been the central URL for the Prebid suite of open-source header bidding products and projects. As of Sept. 11, 2017, Prebid.org is also the name of the neutral industry organization that will offer guidelines and development support for Prebid products. AppNexus and Rubicon Project have publicly led…

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Dbrief on DMEXCO

Last week marked my return to the non-Brexiting part of Europe in several years to attend DMEXCO. My assumption is that most operations people really don’t know a lot about DMEXCO other than Germany is a funny place to go to something that sounds like it belongs in Latin America.…

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Apple’s Cookie-Blocking Policy Is a Gift to the Duopoly

First Apple came for our headphone jacks. Then they came for our first-party cookies. All right, it’s not that simple, but Apple’s updated cookie policy for its Safari browser feels like the company is twisting the knife a few more degrees, making its own rules without making any real concessions…

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Invasion of the First-Price Auctions

With all the hubbub about first-price auctions taking over the real-time bidding ecosystem, I don’t think there’s been enough talk about why the second-price auction is currently the standard bearer. That’s why I was exhilarated when Univision’s Eyal Ebel brought the point up at our recent Meetup on the current…

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What Is MarTech?

The line about marketing tech over the last few years is that it’s becoming more closely aligned with ad tech, for both brands and publishers. There must be some truth to that idea, then, if so many people in the industry have trouble explaining what the difference is between ad…

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