1:00 pm — 2:15 pm EST You’ve heard about ABM … but what about ABL? Always Be Learning … Introducing the AdMonsters Revenue Strategy Sessions, a new content series that offers a taste of the peer-to-peer learning you get at a real-world AdMonsters event, with the convenience of livestreamed, virtual…
Read MoreAdMonsters October 22, 2021 How SANDOW Media Increased Revenue and CTRs With Premium Ad Experiences in Email In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic…
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In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic ads with more granular targeting and personalization, and most importantly how they’re realizing 15X greater CTR than with…
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October 13, 2021 The Race to the Bottom Continues Marketers Still Eating the Cookies? The Race to the Bottom Continues We all love loads of irrelevant ads littering our in-app experience,s don’t we? Don’t we? And aren’t they all just great for the industry overall? Aren't they? Well, that seems…
Read MoreAdMonsters October 14, 2021 Newsweek Sees Huge CPM Lifts With LiveRamp’s Authenticated Traffic Solution We spoke with Dev Pragad, CEO, Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using LiveRamp's Authenticated Traffic Solution (ATS) …
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September 30, 2021 Ad Land Gives Ad Tech’s Cookie Education The Funny Treatment WaPo's Digital Ad Network Finally Comes to Life Amazon Follows Apple’s Lead but Is It in the Wrong Direction? Around the Water Cooler Ad Land Gives Ad Tech’s Cookie Education the Funny Treatment It’s hard for…
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September 23, 2021 The Future of the Internet Is Complicated FTC Coming After Big Tech and How It’s Built The Future of the Internet Is Complicated Image by Gerd Altmann from Pixabay Apple, Google and Facebook really know how to throw a party. We’ve got pop-up ads on our Apple…
Read MoreAdMonsters October 1, 2021 Selling the Value: What Publishers Should Be Telling the Buy Side About First-Party Data Publishers are growing optimistic about the journey down a cookie-less path, but not everyone shares that enthusiasm. Many industry experts cite a gap in education about the value of first-party (1P)…
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Publishers are growing optimistic about the journey down a cookie-less path, but not everyone shares that enthusiasm. Many industry experts cite a gap in education about the value of first-party (1P) data as one reason for advertisers’ reluctance to buy-in. During a recent AdMonsters Revenue Strategy Session, Calkins and Jana…
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1:00 PM ET The need for first-party data is creating a shift in power towards publishers. Why? Because publishers have a direct relationship with their readers, giving them access to unique insights about audiences that advertisers crave. Join Lynne d Johnson, Senior Editor, AdMonsters, in conversation with Dana OMalley, National…
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