AdMonsters December 17, 2021 What Does Apple's iOS 15 Update Mean for Publishers? On September 20th, 2021, Apple released iOS 15, an operating system update introducing three new privacy features to Apple devices: Hide my Email, Private Relay, and Mail Privacy Protection (MPP). This update, and these features, in…
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AdMonsters teamed up with OpenX to address the ever-changing advertising ecosystem, along with the many obstacles publishers currently face with keeping fill rates and CPMs high. How can the open web both survive and thrive in the coming years? We looked at three distinct areas — Prebid, First-party Data and…
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On September 20th, 2021, Apple released iOS 15, an operating system update introducing three new privacy features to Apple devices: Hide my Email, Private Relay, and Mail Privacy Protection (MPP). This update, and these features, in particular, alter how and what data publishers (and third parties) can collect. While Apple's…
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In a recent article on the predictions of journalism in 2022, we were reminded of the crushing reality that our college degree did not spearhead the career we studied so hard for. In fact, that unpredictability of career trajectory is the only thing we can confidently bet on. Fast forward…
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Powered by: December 08, 2021 Ad Spend Going Up? An Embarrassment of Identity Choices Will Birds of Different Feathers FLoC Together? Ad Spend Increases More Than Predicted. Good News for Publishers? Image sourced from Mediapost Consumers hear supply chain issues and walk past empty store shelves and think that…
Read MoreAdMonsters December 13, 2021 Webinar Replay: No Third-party Cookies, No Problem: Ranker on First-party Data in a Privacy-safe World How can publishers turn RFP requests into privacy-first, first-party data strategies? That's what we learned at our recent webinar, No Third-party Cookies, No Problem: Ranker on First-party Data in a…
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As the ad tech ecosystem evolves and the need for an omnichannel approach becomes ever more pressing, both advertisers and publishers are becoming more thoughtful about which platforms they work with and how. Publishers, in particular, have been decreasing their number of SSP partners over the past few quarters. Findings…
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How can publishers future proof their businesses by turning requests coming in from advertisers into privacy-first, first-party data strategies, especially as the third-party cookie goes away? That's exactly what attendees learned at our recent webinar — No Third-party Cookies, No Problem: Ranker on First-party Data in a Privacy-safe World —…
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As the demand for header bidding grew, many publishers were faced with a tough choice on how to manage it: Continue down their existing, proven (but sometimes flawed) path or find a new, more efficient solution that would continue to drive revenue. From that need, PreBid was born solely to…
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