Powered by: February 10, 2022 Privacy, Consent, and European Rule-Breaking Ad Tech and Gaming Sitting in a Tree Snap and Pinterest Shine Privacy, Consent, and European Rule-breaking In 2018, GDPR came into law in Europe with the aim of protecting citizens’ digital privacy. The result? A seemingly endless stream…
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If you're running programmatic advertising, and almost everyone is, you have an ads.txt file in place on your website and it is likely something you update at least from time to time. But do you really understand the mechanics behind the file and what you as a publisher should be…
Read MoreAdMonsters February 6, 2022 6 Ways Digital Media & Ad Tech Will Continue to Evolve With digital media and ad tech changing at the speed of light, it's hard to know what's happening next, or in some cases, even what's happening now. We spoke with seven leaders from academia,…
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With digital media and ad tech constantly changing at the speed of light, it's hard to know what's happening next, or in some cases even what's happening now. We spoke with seven leaders from academia, advertising operations, data practices, and media and creative agencies, to learn how they believe the…
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Late last month, in a move that shocked no one, Google announced Topics, a Privacy Sandbox initiative it thinks can power interest-based targeting in Chrome when third-party cookies are phased out. Google calls Topics an evolution of their previous proposal for interest-based targeting which was called FLoC.
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"It's hard to reach niche audiences at scale," says Lashawnda Goffin, CEO at Colossus SSP. "And that could be because of their lack of resources or know-how when it comes to the programmatic space." Colossus SSP is a minority-owned ad tech company focused on building an inclusive marketplace and empowering…
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AdExchanger and AdMonsters have come together to evolve the annual Top Women in Media Awards into the Top Women in Media and Ad Tech Awards to recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community.
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Powered by: February 02, 2022 Contextual to Save the Day? Has the Bird Flown? The Next Ad Tech Giant Emerges LG Guarantees CTV Outcomes Saved By The Contextual Advertising? As third-party cookies continue their farewell tour, contextual advertising slowly makes its way towards the throne but will marketers, brands…
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Powered by: January 26, 2022 Are You Ready to Take an L? Unlocking True Inventory Value Is It Bye Bye Bye for the Open Exchange? Hashed Emails Aren't the Only Way Out Ban on Surveillance Advertising: Will Pubs Take a W or L? Last Tuesday, Democrat lawmakers introduced a…
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