Features

84% Would Leave Their Jobs for More Money

The 2018 edition of the AdMonsters North American Publisher Salary Survey is coming soon! We surveyed over 400 respondents from across the US working in ad operations in broadcast, digital, print, mobile, social and retail and learned that while 56% were somewhat satisfied with their compensation, 84% would consider changing…

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5 Ways Vast 4.1 Is Way Better

It’s been a slow process getting the video ad industry to update from VAST 2.0 to VAST 4.0. But now that the IAB has introduced VAST 4.1, which includes major improvements over VAST 4.0, there’s a big push to get everyone to adopt, as I learned at IAB Tech Lab’s…

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Ad Ops Terms Explained: Best Of AdMonsters Decoder 2018

In the ad ops industry (aka “online ad operations," “online advertising operations," “ad operations,” “online ad ops," and “ops” in the trade)—things keep changing all the time. There’s a new regulation here, some new tech to learn about there and then a bunch of rejiggering the pipes to keep apace.…

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Is Storytizing the Future Of Advertising?

It’s no surprise, the media landscape has changed dramatically the past few years—and continues to change nearly every day. The way marketing looks at paid, earned, shared, and owned is flipping. Because of this “The five Rs are becoming complementary to the three Ps,” says Bob Pearson, Senior Advisor at…

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