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🌯 Business Insider’s Layoffs Are a Tremor in a Bigger Media Quake
Business Insider, once the poster child for viral news and breakneck traffic growth, slashed 21% of its staff—at least 100 jobs. But this is not an anomaly.
AdMonsters Sell Side Summit Sell Side Summit Fort Lauderdale 2025
Next Event:
Beyond the Browser. Into the Signal: The Next Era of the Open Web
August 17-19, 2025 | Nashville, TN
With media consumption moving off of traditional websites using AI, social media, and mobile-first behavior dominating, what does this mean for publishers and sell-side teams? Learn new strategies to increase your declining traffic and find new audiences in the AI feed. Sessions will include: ♦ Discovery is Broken: Finding Audiences in the AI Feed ♦ […]
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🌯 LA Times Woes Signal It’s Time to Reinvent the Newsroom
The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?
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🌯 Did Publishers Waste Time Playing in the Privacy Sandbox?
Now that Google hit pause on its grand plan to kill third-party cookies in Chrome, publishers can breathe a sigh of relief (for now). But was the time spent testing the Privacy Sandbox worth it?
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🌯 Ad Dollars and Google Antitrust Drama: 2024’s Banner Year, 2025’s Bumpy Ride
Digital ad revenue in the U.S. hit an all-time high of $259 billion in 2024—a 15% year-over-year surge and the fastest pace of growth since 2021. But was is the outlook for 2025?
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🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?
Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.
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🌯 Can the EU Rein in Big Tech While Avoiding a Trade War?
The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.
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PubForum Austin, TX 2018: The Tweet Wrap-up
Publisher Forum Austin was about "Defining the Future of Digital Media" in Austin. Monday's keynote from Bob Pearson, senior advisor, W2O group taught us that the future of advertising might rest on taking earned and shared media into true consideration to better understand how audiences work and how we should…
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DFP 4EVR: Google Ad Manager Fallout
Back when Google announced that the melding of DFP and AdX was complete and Google Ad Manager (GAM to those who know it best... Well, really still DFP) was born, we were skeptical that a new monster had arrived on the publisher-side monetization scene. Well, from what we heard at…
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Choosing a Location-powered Mobile Marketing Partner? 5 Critical Questions to Ask
Mobile consumers are hungry for relevant, nonintrusive moments on their devices. Knowing the right questions to ask your location-technology partner about their playbook is vital to ensuring you'll successfully reach them at the right place, right time -- with the right approach by tapping into customer behaviors and habits with…
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Amazon’s Search Retargeting Sounds Like a Big ‘Ol Data Party
We're not going to call it a Duopoly for much longer. Amazon is further asserting its place among the rulers of ad tech by offering advertisers search-based retargeting on third-party sites, which is both a boon to advertisers and publishers. We probably should brand the three-headed beast ruling digital advertising…
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Blow Up Revenue in Q4 and Stay High in Q1
If the fourth quarter is a revenue party that's completely off the chain, the first quarter tends to be hangover that purges the depths of your soul. But what if we were to tell you that the bangin' party doesn't have to end? Check out our webinar with Roxot in…
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