🌯 LA Times Woes Signal It’s Time to Reinvent the Newsroom

The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?

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🌯 Did Publishers Waste Time Playing in the Privacy Sandbox?

Now that Google hit pause on its grand plan to kill third-party cookies in Chrome, publishers can breathe a sigh of relief (for now). But was the time spent testing the Privacy Sandbox worth it?

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🌯 Ad Dollars and Google Antitrust Drama: 2024’s Banner Year, 2025’s Bumpy Ride

Digital ad revenue in the U.S. hit an all-time high of $259 billion in 2024—a 15% year-over-year surge and the fastest pace of growth since 2021. But was is the outlook for 2025?

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🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?

Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.

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🌯 Can the EU Rein in Big Tech While Avoiding a Trade War?

The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.

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What Are the Different Kinds of Paywalls (and Do They Work?)

While digital subscriptions and paywalls are nothing new to the publishing industry, advances in application technologies and the need to consolidate and sync visitor and revenue data from across multiple sources have increased innovation on all fronts. Whether you’re a modest-sized publisher or a media giant, subscription revenue is something…

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The Great Migration: Major TV Players Moving to Branded Streaming—Here’s What it Means For the Ad Ecosystem

The streaming wars are really heating up. While Netflix maintains its stronghold—significantly increasing subscribers in Q3—analysts predict that most subscribers will hang on, with some opting to become multi-streaming subscribers. Still, the looming launch of legacy media brands into the streaming video space promises to considerably shake things up for the…

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Meetup Debrief: What’s UX Got to do With it?

News flash—context matters! Increasingly, advertisers are realizing the impact of great user experiences on their spend. According to a recent Group M study, ads appearing in quality online environments prove 42% more cost-effective based on engagement, viewability, and dwell time. The pressure on publishers to deliver premium inventory is only…

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WarnerMedia’s Amit Chaturvedi Embraces Rebirth, Renewal of His Career

“We have more content and more ways to consume content than in the history of time–and it’s about to get more exciting. If you’re in this business, the moment of time we’re in right now will be written in the annals of history,” says Amit Chaturvedi, EVP, Revenue Operations and…

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What Is App-Ads.Txt?

On the surface, app-ads.txt is similar to that of its companion spec, ads.txt. In the case of ads.txt, web publishers upload a list of resellers who are authorized to sell their inventory on their domain. That list can then be crawled by advertisers to ensure they only buy from legitimate…

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