The ad tech industry is packed with several solutions (such as header bidding, A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial…
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Come Tuesday morning, Sharon Harris, CMO at Ascential digital, graced the stage. Harris spoke on the significance of brand marketing today and retail media spend in an ever-changing ad technology space.
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This country is no stranger to political controversy. However, the past couple of years has boasted an unprecedented amount of political strife with a highly controversial president, a reckoning for the country’s systematic racism, a global pandemic, and even the recent reversal of Roe v. Wade. Within the context of this…
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While ATT has improved privacy and cut down on fingerprinting, it has made it immeasurably harder for pubs (and even big tech) to monetize their apps. That's why we invited Ron Duque, Head of Advertising and Ad Tech Operations, WeatherBug, to come to PubForum Montreal on August 15, 2022, to…
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August 09, 2022 Is Ad Tech and Digital Media in a Recession? Is New York Times Ad Sales Decline a Bad Omen for Digital Media? YouTube's Slow Revenue Growth Is Cause for Concern Curating a New Audience With Ad Automation Does Low Ad Spend Signal a Recession Is Near? It…
Read MoreAdMonsters August 11, 2022 Justin Killion: Complex Networks Masters the Art of the Pivot to Diversify Revenue Inspired by the innovation of Complex co-founders Marc Ecko and Rich Antoniello, Justin Killion, President at Complex Networks, will discuss the “Justification of Revenue Diversification” for the Publisher Forum opening keynote. Complex…
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1:00 PM ET In a privacy-first world, publishers are challenged with ethically reaching scale, and advertisers are realizing the limits of their own data. Advertisers are looking to publishers to tell them better audience stories, and this requires advanced tactics — connecting data across all channels, leveraging insights from external…
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While retail marketplaces are exciting territory, many brands are dragging their feet on commerce. Harris and her team provide their clients with the tools and strategies to win the buy box.
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In preparation for our upcoming webinar with Permutive: How Publishers Can Use Data to Close More Deals With Advertisers, Wednesday, August 31 at 1 PM ET, (Register Now!) I spoke with Thomas Baart, Customer Success Manager at Permutive. We discussed how publishers and advertisers can deliver more responsible advertising to…
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