Features

SSP and DSP Value Is in the Eye of the Publisher

As the main feeder exchanges settles at three—GAM, Amazon's Transparent Ad Marketplace (TAM), and Prebid—there’s a great deal more murkiness in the middle; even more cross-pollination as SSPs pine for advertiser spend and DSPs tighten their bonds with premium publishers. The question of ā€œhow many intermediaries are actually necessary?ā€ is…

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PubForum Scottsdale: A Pictorial Retrospective

Ops is sexy. Ops is people. Ops is community. If you ever attended an AdMonsters Publisher Forum, you know exactly what I'm talking about. If you haven't—sorry for ya 😢. The 3.5 days brings together a small select group of publishers, data professionals and other digital media stars (the unsung…

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Ready Player Legends: Let’s Make Ad Ops a Lot More Fun

Why aren’t the systems we use in ad ops a lot more like video games? Wouldn’t that make ad ops fun? As smart as we are in this industry, why do we settle for the same data entry screens that someone in banking or insurance might use? Here are some…

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What Problems Does the IAB’s CCPA Compliance Framework Solve?

The IAB’s CCPA Compliance Framework provides a much-needed industry-standard to pass along crucial information about a consumer’s sold PI and the consumer’s journey with respect to what the CCPA requires. Its weaknesses and strengths come from the same source—it is not meant to provide a definitive answer on CCPA language…

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Minority Report Podcast x AdMonsters: News Corp’s Stephanie Layser

The Minority Report highlights people of color, women & LGBTQ community within media, ad tech, advertising and marketing.Ā This episode features Stephanie Layser, Vice President, Advertising Technology & Operations, News Corp. Layser shares her story of how she got into digital advertising, why building relationships is so important, how to manage…

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