TMBβs Pet Collective NFT launch follows a highly successful NFT collaboration with FailArmy that sold out in one second.Β To get the inside scoop on TMB, Theta Labs, and all things NFTs, we chatted with Jacob Salamon, Vice President, Business Development, TMB. We discussed TMBsβ new NFT collection, the benefits NFTs…
Read More
October 10, 2022 Why is Ad Spend Going Down? Meta Sees New Lows Peacock Flys Out of Paid Subscriber Sinkhole Around the Water Cooler Ad Tech Industry Experts Theorize the Cause of Ad Spend Slump There have been varying opinions in the ad tech space about whether or not ad…
Read More
From linear TV's status as top dog to CTV measurement to why advertisers should invest in minority-owned media to the power of gaming, as well as how to drive revenue in the cross-screen era, Cynopsis' 4th annualΒ That Big TV Conference brought the insights that publishers and advertisers need to succeed.
Read More
With the polarization of the political landscape, it seems to be a very rare occurrence that a controversial bill garners significant bipartisan support. Yet, the American Data Privacy and Protection Act (ADDPA) was able to do just that.Β
Read More
With all of the changes in digital media and advertising technology over the last few years, thereβs been quite a shift in the role of revenue operations. I spoke with Erik Requidan, CEO & Founder of Media Tradecraft about how his organization helps revenue ops folks deal with change, as…
Read More
October 03, 2022 Magna's Shocking $300 Billion EOY Ad Spend Prediction Privacy Lawsuits Lobbed Left and Right Full Throttle's Audience Flume Offers First-Party Data Generation Around the Water Cooler Magna Predicts Shocking $300 Billion EOY Uptick in Ad Spend Image sourced from wsf-f According to new data from Interpublic Group…
Read More
AdMonsters September 30, 2022 Foundry’s Evolution: The Company’s Journey From IDG to Martech Powerhouse To get the scoop on the new and evolved Foundry, AdMonsters spoke with the company’s President, Kumaran Ramanathan, about the process of the name changes and acquisitions, how the company can help bridge the gap…
Read More
How are clickbait ads getting on sites? What is the impact of such ads on the user experience? The publisherβs brand reputation? To better understand the extent of the problem, we surveyed 148 publishers about their experiences with clickbait ads on their sites. A key goal is to understand why…
Read More
Although Google has delayed their third-party cookie cut-off, there has to be new and effective ways to aggregate consumer data in an ethical manner.Β One of the more widely spread solutions are Alternative IDs. This medium involves identifiers that are privacy focused and allows publishers to access first-party data that is…
Read More
Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. And even though ads.txt was created to thwart bad actors from performing arbitrage, domain spoofing, clickjacking and ultimately messing with legit publishers'…
Read More